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VideoWeek
MAY 15, 2024
In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.
Digiday
FEBRUARY 28, 2023
The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.
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Digiday
JANUARY 5, 2023
At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering.
VideoWeek
OCTOBER 13, 2023
Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google.
Automatad Inc.
APRIL 6, 2022
It has also encouraged industry associations to facilitate collaborative tests across the industry and aggregate common feedback themes while promising to work closely with regulatory bodies to ensure the priorities of the ecosystem and users remain at the forefront. Related Read: Is Google Privacy Sandbox Future of Targeted Ads?
VideoWeek
SEPTEMBER 22, 2023
The video and CTV ads will be deployed across CTV services, including Max, Hulu and Bloomberg, as well as online publishers, such as MSN, Huffington Post and the Wall Street Journal. The revamped API now displays all data available in its panel viewing file, including viewing on PCs, tablets and smartphones.
VideoWeek
JANUARY 8, 2024
King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.
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