Ad Tech Cookies First-Party Cookies GDPR 
Brid.tv
JANUARY 5, 2024
One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!
Smart-Hub
APRIL 1, 2024
Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
NOVEMBER 16, 2023
UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.
Ad Monsters
OCTOBER 20, 2022
Identity solutions are one of the most prevalent new techniques for collecting first-party data, especially in a privacy-centric world. Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. We knew the industry and the limitations of using cookies.
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Frequency capping based on third-party cookies will be unavailable. billion in 2022.
Lemonads
OCTOBER 5, 2021
If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet.
Single Grain
JUNE 25, 2021
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.
Expert insights. Personalized for you.
69 
Let's personalize your content