Ad Tech Cookies GDPR Header Bidding 
PubMatic
APRIL 25, 2024
Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Automatad Inc.
FEBRUARY 22, 2022
Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.
Automatad Inc.
APRIL 6, 2022
This presumably avoids legal complications under specific privacy regulations such as the GDPR. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? Ad Alliance of U.K. Since the announcement of third-party cookie deprecation, The Ozone Project has made its SaaS product prioritize first-party audience data.
Automatad Inc.
JANUARY 17, 2022
An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Congress urged to create a national standard for privacy by ad industry and business groups. Ad-supported Media Share in 2022. tech giant.
Brid.tv
JULY 9, 2023
Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.
Adtelligent
OCTOBER 6, 2021
DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. Worse cookie matching.
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