Automatad Inc.
FEBRUARY 7, 2022
Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.
Automatad Inc.
JANUARY 17, 2022
An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Google Analytics might be violating the GDPR according to the Austrian DSB. Does Google Analytics Violate GDPR? violate the GDPR. tech giant.
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PubMatic
APRIL 25, 2024
Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022.
InMobi
FEBRUARY 5, 2020
New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. The likely demise of browser cookies makes in-app environments more appealing, but how long until Apple and Google depreciate standard mobile device identifiers?
Brid.tv
JULY 9, 2023
PubMatic Key Features: Extensive premium ad inventory Open-source header bidding Ad and inventory quality tools DMP integrations Built-in ad fraud protection tools Advanced analytical tools 4. SpringServe mainly trades inventory through header bidding , but direct deals are also available.
Automatad Inc.
MARCH 8, 2022
The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. named European Unified ID. IAB Tech Lab’s Seller-defined Audiences (SDA) Specifications.
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