Flashtalking by Mediaocean
DECEMBER 13, 2021
Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.
VideoWeek
JUNE 9, 2023
In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
DECEMBER 15, 2023
Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising. X Ad Revenues Down by More Than $2 Billion X (formerly Twitter) is on track to bring in $2.5 billion in 2024.
Digiday
MARCH 19, 2023
Every day, a new AI tool is being touted as a game-changer,” said Ashlene Larson, director of public relations and social media at independent ad agency Planit. She’s using the generative AI ChatGPT to rewrite articles for clients at her communications agency K2 Global Communications.
VideoWeek
AUGUST 5, 2022
Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.
VideoWeek
MAY 12, 2023
The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. “By percent year-on-year.
VideoWeek
MARCH 17, 2023
The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. This study will help the FTC ensure that social media and video streaming companies are doing everything they can to keep scammers and deceptive ads off their platforms.” Azerion’s stock price fell by 20.77
Expert insights. Personalized for you.
52 
Let's personalize your content