Flashtalking by Mediaocean

DECEMBER 13, 2021

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Digiday

OCTOBER 12, 2022

However, during the intervening two-plus years, the mailboxes of Digiday writers have been inundated with public relations messages from companies claiming to have found the solution. As mentioned, PAIR is the tech giant’s bespoke tool on the Google Marketing Platform, including DV360.

Advertising 69

Advertising Demand Side Platform Public Relations Cookies 69

VideoWeek

DECEMBER 15, 2023

Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising. The account includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.

Ad Tech 52

Ad Tech Media Agency Retail 52

Digiday

MARCH 19, 2023

Every day, a new AI tool is being touted as a game-changer,” said Ashlene Larson, director of public relations and social media at independent ad agency Planit. Tools like OpenAI’s ChatGPT and image generators like Dall-E are at the forefront of this shift, having been among the most widely adopted technologies.

Marketing 68

Marketing Communications Public Relations Agency 68

VideoWeek

MARCH 17, 2023

“This study will help the FTC ensure that social media and video streaming companies are doing everything they can to keep scammers and deceptive ads off their platforms.” The Week in TV Netflix Explores Taking Ad Tech In-House Netflix is considering alternative options for its advertising operations, Digiday reported this week.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. Sale discussions reportedly began in late 2022 when ad tech stock prices were falling.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. “By

Advertising 52

Advertising Entertainment Media Non-Profit 52