AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?

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Exchange Wire

DECEMBER 1, 2024

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [.]

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Adweek

MARCH 11, 2024

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found.

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Advertising Ad Tech MarTech 327

Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape.

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AdExchanger

JANUARY 15, 2025

On Wednesday, The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata and media telemetry data to ad tech companies. The first was identity graph company Adbrain in […] The post The Trade Desk Is Acquiring Advertising Metadata Startup Sincera appeared first on AdExchanger.

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Adweek

JANUARY 19, 2024

If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion. As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S.

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AdExchanger

DECEMBER 22, 2024

In September, Google went on trial to face allegations that it operates an illegal monopoly over the online advertising industry. Google, The Ad Tech Antitrust Trial Of The Century appeared first on AdExchanger.

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Ad Tech Advertising 109

AdExchanger

FEBRUARY 7, 2025

Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as responsible for serving or certifying ads on pages hosting child sexual abuse material (CSAM).

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Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

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AdExchanger

NOVEMBER 11, 2024

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the day, and this makes showing ads on both crucial to reaching their audience.

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AdExchanger

FEBRUARY 4, 2025

Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. to join Permutive, where he was GM and COO for more than […] The post Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech appeared first on AdExchanger.

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Ad Tech Advertising 92

AdExchanger

DECEMBER 10, 2024

The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of what it is or how it works.

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Advertising Ad Tech 107

Adweek

FEBRUARY 16, 2025

Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a.

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Exchange Wire

MAY 20, 2025

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [.]

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Ad Tech Daily

NOVEMBER 2, 2024

Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences.

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Ad Tech Daily

OCTOBER 28, 2024

The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision.

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Advertising Ad Tech Audience Ad network 97

Adweek

MARCH 11, 2025

The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. and Australian, said Sara Badler, chief advertising officer, North America, The.

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Advertising Ad Tech 200

AdExchanger

MARCH 11, 2025

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of.

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Ad Tech Marketing Advertising 99

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

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Advertising Marketing Ad Inventory Impressions 105

Exchange Wire

MAY 19, 2025

Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [.]

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Ad Tech Advertising 59

Digiday

MARCH 4, 2025

Amazons ads business is muscling in on the same ad tech players that once fueled its rise. The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-side platform (DSP). As Amazon tightens its grip, some casualties may be inevitable.

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Ad Tech Demand Side Platform Media Marketing 78

Digiday

MAY 8, 2025

Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read More Its late April/early May, and in any given year of the ad industrys calendar, that means three concurrent series of events are taking place in no particular order of importance, they are: The NewFronts/upfront (..)

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Ad Tech Advertising Media Marketing 59

VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. Trading places At the same time, ad tech giant The Trade Desk was running into problems of its own.

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Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Ad Tech Daily

MARCH 10, 2025

The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising appeared first on Ad Tech Daily.

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Advertising Ad Tech Media Marketing 94

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.

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Video Ads Ad Tech Marketing Agency 317

Adweek

FEBRUARY 21, 2025

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM).

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Demand Side Platform Advertising Ad Tech 179

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

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CPC Ad Tech Demand Side Platform Conversion Rate 120

Adweek

FEBRUARY 28, 2025

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website.

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Ad Monsters

NOVEMBER 28, 2024

AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. AI is poised to reshape programmatic advertising, enabling new levels of efficiency, performance and ROI. Today’s digital landscape demands much more.

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Advertising Demand Side Platform Audience ROI 105

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Netflix entered the ad world two years ago via a partnership with Microsoft, but has since been growing the number of buy-side tools available to advertisers.

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Ad Tech Non-Profit Agency Media 95

Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

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Adweek

FEBRUARY 8, 2024

Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less than one year after launching the product, according to CEO Neil Vogel. For those advertisers not yet willing to quit third-party cookies, Dotdash Meredith lets the advertiser see it outperform other solutions.

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Cookies Advertising Ad Tech Media 328

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

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Media Ad Tech Retail Display Advertising 119

Digiday

APRIL 17, 2025

Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. But if you missed the courtroom drama or need a refresher, heres the unfiltered story of how Google boxed out rivals and took over online advertising straight from the people who were caught in the crossfire.

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Advertising Ad Tech Media Marketing 90

illumin

JANUARY 16, 2025

But while this social endeavor is exciting, it isnt worth advertisers time. The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. But this potential for controversy isnt why Bluesky is a flop for advertisers. billion in advertising revenue. Bluesky has different plans.

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Advertising Ad Tech Media Agency 105

Adweek

JUNE 24, 2024

The burgeoning national political season isn't just about campaign promises and competing candidate agendas: It's about advertising. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of. According to Forrester Research, 82% of B2C marketing executives in the U.S.

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Adweek

JANUARY 10, 2024

The advertising viewer experience is about to get better. Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment.

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