ad-tech-ecosystem xandr 
VideoWeek
JULY 14, 2022
Ever since Netflix announced its intentions to launch an ad-supported subscription tier to its service earlier this year, speculation has been rife over who the streaming giant would partner with the launch it. “Xandr has a full stack offering (DSP, SSP/exchange, Audience Network/audience extension, Retail Media/PromoteIQ offering, etc.),
VideoWeek
MARCH 11, 2024
The new Adalytics study was prompted by an investigation into one of its client’s digital ad spending. Adalytics however identified $10 million worth of that brand’s ad spend ending up on MFA websites, and as a result ran a wider study into MFA. and/or Jounce Media to be MFA.
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AdvertiseMint
JANUARY 24, 2024
By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Pretty cool, right?
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.
VideoWeek
AUGUST 1, 2023
The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. It has integrations with DSPs such as The Trade Desk, Google DV360 and Microsoft’s Xandr. The acquisition announcement sent DV shares down 7.4
Ad Monsters
JUNE 17, 2022
It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.
Digiday
JUNE 16, 2022
The, notoriously secretive, iPhone maker has caused much rancor in the last number of years with its gradual erosion of data signals that many in the ad industry, particularly those active in its iOS ecosystem, grew reliant upon. of the total market,” he said, adding that this was largely “neck-and-neck” with Hulu.
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