Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. AdTech Ecosystem: What is it and Who is it For? What is Ad Tech? Components of the AdTech Ecosystem Explained 1. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Martech

FEBRUARY 9, 2022

NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual Leadership Meeting stage this week. “Sitting on the sidelines is probably at your peril,” said Cohen later in the day.

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VideoWeek

JULY 14, 2022

Ever since Netflix announced its intentions to launch an ad-supported subscription tier to its service earlier this year, speculation has been rife over who the streaming giant would partner with the launch it. For Microsoft meanwhile, it’s a major win, adding some hotly-demanded inventory to its offering.

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VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. ProSieben Lowers Revenue Outlook as Ad Revenues Struggle. Digital Ad Market Grew 15 Percent in H1, Finds IAB UK.

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Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. What marketers want.

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AdvertiseMint

JANUARY 24, 2024

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Pretty cool, right?

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Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. So much so, that it could be a bit of information overload for the ad tech newbie or veteran. We’ve heard it all before. In practice, UID 2.0

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Do You Even Need a Programmatic Ad Platform? Google ADX 2.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Ad Servers in Display Lumascape.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. With pushback from regulators on third-party cookies and other tracking technology, an entire ID tech and standardization industry has emerged. Privacy mechanisms employed for ID creation. What is ConnectID?

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