VideoWeek

AUGUST 12, 2022

1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. The Week in Tech. AppLovin Proposes a Merger with Unity… Minus ironSource. Top Stories. ProSiebenSat.1

Advertising 98

Advertising GDPR Banner Healthcare 98

PubMatic

JANUARY 11, 2024

Ad-supported apps are one of the most popular revenue models, because they allow app developers to generate income while making the app free to the user. Ads for these apps are mostly integrated and served using third-party software development kits (SDKs). This testing method generates more than 30,000 automated tests.

Ad Tech 88

Ad Tech Banner Ad Server Rich Media 88

VideoWeek

SEPTEMBER 16, 2022

In this week’s Week in Review: UK government may scrap HFSS ad ban, Roku reworks content discovery, and Bridgepoint backs MiQ. UK Government Considers Scrapping HFSS Ad Ban. Private equity firm Bridgepoint has taken a majority stake in ad tech company MiQ, the two companies announced this week. The Week in Tech.

Ad Tech 52

Ad Tech Finance Media Food 52

Digiday

MARCH 23, 2023

Register to watch more of the discussion and learn how advertisers are leveraging hybrid mediation solutions to fuel more effective ad monetization. Advertisers are facing a particular — and perennial — challenge regarding how they bid on ads within publisher inventory. Now you can run this in combination with the waterfall.”

Mobile Ads 67

Mobile Ads Fill rate Ad network Impressions 67