Single Grain

MAY 31, 2025

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. Fashion retailer Cosabella provides an instructive example.

Click Through Rate

VideoWeek

NOVEMBER 29, 2024

The tool enables FMCG brands that are listed at local retailers to localise addressable TV ads for region-specific retailer campaigns, allowing them to direct consumers to the point of sale (POS) by featuring grocery stores in the vicinity.

Ad Tech

Single Grain

JUNE 30, 2025

Because AI models drive modern ad buying, targeting, and creative optimization, this projection implies that synthetic data will soon underpin the majority of advertising-related AI workflows. But how can advertisers use synthetic data to drive results?

Advertising

Single Grain

AUGUST 1, 2025

JB Impact, a growing online retailer, deployed an end-to-end AIO program combining recommendation engines, predictive analytics, dynamic price optimization, and AI-powered ad bidding. The interconnected nature of AIO strategies creates multiplicative effects.

Marketing

VideoWeek

JULY 18, 2025

UK Publishers Partner with Ocado Ads UK publishing groups Future, Immediate, The Independent and News UK will all use retail data from grocery delivery service Ocado’s retail media business to enhance ad targeting on their inventory, through a partnership between Ocado Ads and data collaboration platform Permutive.

Ad Tech

Digiday

JULY 13, 2025

News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. For Ocado the partnership provides valuable access to upper and mid-funnel data to inform its existing customer data. Continue reading this article on digiday.com.

Retail

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

Ad Tech

VideoWeek

FEBRUARY 7, 2025

Ocado Ads Launches Self-Serve Retail Media Platform with LiveRamp Ocado Ads, the UK grocery companys retail media network, has launched Audience+, an offsite self-serve media platform, in partnership with identity resolution specialist LiveRamp. percent YoY. Read more on VideoWeek.

Marketing

VideoWeek

JUNE 2, 2025

It also outlines use cases for identity graphs, and how they work alongside universal identifiers to enable ad targeting and measurement. These include the integration of retail data into CTV campaigns and the growth of moment-based targeting, where real-time purchase and search data can be used to inform campaign targeting.

Manufacturing

VideoWeek

MAY 27, 2025

In this week’s Week in Charts: LiveRamp on WPP’s Infosum acquisition, FAST uptake in the UK, and Channel 4’s progress on digital ad targets. Amazon to Top $60 Billion in Retail Media Ad Revenue This Year Amazon is forecast to earn $60.6 billion in 2026.E-commerce

Ad Targeting

VideoWeek

JUNE 27, 2025

LiveRamp Provides Outcomes Insights for THG Beauty’s Retail Media Network LiveRamp, an identity resolution specialist, has partnered with commerce platform THG Ingenuity and retail media network THG Beauty Media, to give brands insights into outcomes across media channels.

Display Advertising

AdExchanger

OCTOBER 13, 2022

The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury apparels business, at the IAB Tech Lab’s Brand Disruption Summit in New York City on Wednesday.

Ad Targeting

Adweek

NOVEMBER 5, 2024

Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link.

Affiliates

Digiday

AUGUST 30, 2023

As retail media continues to win investment, new entrants to the RMN ecosystem are hungry for answers about how to set up their first campaigns. A recent Digiday and Best Buy Ads survey found that nearly 40% of brands and almost 30% of agencies aren’t sure how to get started with retail media.

Retail

Adweek

JANUARY 27, 2025

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.

Demand Side Platform

Exchange Wire

NOVEMBER 4, 2024

News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards Paramount Faces Ad Targeting Lawsuit Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with Meta [.]

Ad Targeting

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail

MNTN

SEPTEMBER 1, 2023

There’s nothing like a little retail therapy — and it looks like streaming platforms are very aware of that fact. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. billion by 2027.

Retail

AdExchanger

JUNE 4, 2024

Seems as if every retailer has its own data and ad targeting business these days. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. But what they don’t have is scale.

Manufacturing

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail

Adweek

JULY 15, 2025

The company noted that it saw record revenue growth across key categories during this year’s upfront, including retail, restaurants, auto, travel, and financial services, which all grew by approximately 12%.

Entertainment

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app.

Video Ads

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert.

Retail

Digiday

OCTOBER 18, 2022

With their combined strength in first-party data and increased retail footprint, grocery chains Kroger and Albertsons have an opportunity to upend the status quo in the retail media network landscape with their proposed merger. The idea of retailers turning their websites into media platforms isn’t a new one. supermarket sector.

Retail

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies.

Media

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. This is about controlling the entire advertising infrastructure — from retail media to CTV to the open web. If true, this bold move could shake up the CTV market.

Advertising

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting

VideoWeek

MAY 7, 2024

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.

Retail

AdExchanger

SEPTEMBER 29, 2024

Retailers, credit card and financial […] The post Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa appeared first on AdExchanger. Moat, we forgot all about you.

Advertising

Ad Tech Daily

JANUARY 8, 2025

This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns.

Retail

Ad Tech Daily

JANUARY 13, 2025

NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Researchs 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retails Big Show.

Retail

Ad Tech Daily

JULY 18, 2022

World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & Walmart will be the exclusive retailer to enable streamers […]. Walmart will be the exclusive retailer to enable streamers […]. & SAN JOSE, Calif.

Retail

Martech

AUGUST 13, 2021

And part of an engaging on-site experience located in a physical retailer is being able to buy something to take with you on the way out. Our AT&T retail locations are incredible places for innovation to take flight,” said Jeannie Weaver, AT&T’s VP, Retail and Special Experiences Marketing. Chris Wood, Editor.

Retail

Martech

OCTOBER 10, 2024

Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting.

MarTech

Martech Series

OCTOBER 21, 2022

For app developers, the requirement that individual iPhone users must opt in for ad targeting (enabling IDFA) was a daunting reality. Many people thought it would be the end of targeting on iPhones, that no one would opt in at all. In our recent study, we compared the percentage of ad requests with IDFA presence between 14.5

Ad Targeting