Single Grain

AUGUST 4, 2025

Their implementation of AI-driven personalization analyzed past purchases, browsing behavior, and seasonal trends to tailor product recommendations and ad targeting at the individual level. In the apparel sector, Adidas sought to raise digital-campaign conversion rates across multiple channels while maintaining brand relevance.

Marketing

Ad Monsters

APRIL 17, 2025

By detecting nuanced patterns across disparate signals, AI enables a deeper understanding of user behavior, improving ad targeting, attribution and overall campaign performance. A New Chapter for Identity The advertising industry has made impressive strides in evolving beyond outdated identity methods.

Ad Targeting

Ad Monsters

JANUARY 10, 2025

This shift from reacting to problems to preventing them will help advertisers save time and address potential challenges to optimize efficiency and maximize the impact of every ad before even launching a campaign. #8: The technology is impressive, but how we put it to work matters most.

Machine Learning

VideoWeek

MAY 7, 2025

Digital ad revenues were up one percent year-on-year, with Dotdash Meredith’s direct and programmatic sales moving in opposite directions. Dotdash said this was partly due to budgets moving from programmatic to direct sales, but the company also saw a three percent decline in core sessions, lowering impression volumes.

Entertainment

Advendio

JULY 31, 2025

Unified Measurement and Reporting By standardizing metrics such as impressions, sales lift, and ROAS across networks, an AMP clarifies performance comparison. There is no need to replicate planning in each interface. This addresses industry concerns around inconsistent data and reporting formats.

Retail

VideoWeek

JULY 22, 2025

Reddit’s Ads Business to Top $2 Billion by 2026 Reddit’s global ad revenues are projected to reach $1.8 The forecast cites Reddit’s AI ad targeting capabilities in helping drive this growth, as the social sharing company positions itself as a “formidable competitor” to the established tech giants.

Ad Tech

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. M6 said advertisers and agencies can now choose between Peach, Extreme Reach and Nomalab to manage their ads across the video services.

Marketing

MNTN

JANUARY 16, 2025

Measurable Impact and Data-Driven Insights : This form of advertising allows for accurate tracking of viewer engagement and ad performance, facilitating data-driven decisions and campaign adjustments in real time. Feedback and Analysis : The performance of the ad is tracked and analyzed to measure its effectiveness.

Advertising

Single Grain

MAY 2, 2025

Solution: Added targeted questions to the FAQ section and updated FAQ schema markup, making the content more accessible to both traditional search engines and AI-driven answer engines.

SEO

Single Grain

MAY 30, 2025

How paid ads work: Paid advertising platforms like Google Ads and social media ad networks operate on an auction model where you bid for placement. You create targeted ads and pay when users interact with them (typically through clicks or impressions). conversion rate (nearly double the 1.3%

SEO

VideoWeek

JUNE 27, 2025

The report, now in its second year, found that more than 50 percent of adults regularly enable subtitles, even when watching content in their native language, and captions can boost ad recall by 8 percent. Millions of impressions are lost when people can’t understand video content,” said XR CEO John Batter.

Display Advertising

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Get MarTech! In your inbox.

Ad Targeting

Digiday

MAY 8, 2024

And the fourth installment looked at which types of first-party data are most important to marketers for ad targeting on streaming platforms.

Click Through Rate

Monetize More

FEBRUARY 26, 2023

CPM stands for “Cost Per Mile” or cost per 1000 impressions. Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. This means that the publisher can earn $1 per 1000 impressions. There’s no concern regarding CTR.

CPM

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding

Martech

OCTOBER 26, 2023

“The year-over-year decline in pricing was driven by strong impression growth, especially from lower monetizing surfaces and regions,” CFO Susan Li said in an analyst call yesterday.

Impressions

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies

Ad Monsters

FEBRUARY 9, 2024

With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. How does this partnership enhance the reliability of data used in ad targeting?

Cookies

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Majority share for mobile ads served via programmatic is steady.

Advertising

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform

MNTN

MARCH 19, 2024

Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. The DSP will work to find available impressions that fit within all of these criteria. What is an Ad Exchange? An ad exchange is a marketplace of ad impressions.

Ad Exchange

Martech

JANUARY 11, 2023

Maximize ad targeting. Targeting is a better use of marketing budgets, drastically reducing pointless impressions that needlessly generate carbon emissions. Processes for targeting audiences have a low carbon footprint. Reduce the number of bidding parties at auctions.

Advertising

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding

Single Grain

AUGUST 19, 2019

Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. Low impressions. Solid impressions. High impressions. 2) Target Deeper.

Impressions

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis.

Header Bidding

Digiday

DECEMBER 6, 2022

Advertisers who spend $350K will receive an additional 50% of the total cost in impressions, while those who spend $200K will receive an extra 25% of the total cost in impressions from Twitter. I have heard whispers of ad format variables but have yet to see any new offerings for myself or my clients.”.

Advertising

Basis

JANUARY 26, 2024

Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance. And, from an advertising standpoint, that helps to target ad placements and measure ad performance.

Advertising

VideoWeek

JULY 17, 2023

A few of these topics will then be presented to ad tech tools and advertisers whenever an ad impression is available for that user, helping to inform ad targeting. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

Ad Tech

Digital Remedy

OCTOBER 19, 2022

According to a recent study conducted by Audacy , audio impressions carry significant weight with consumers. Because listeners become so deeply immersed in the show they are listening to, they are also more likely to pay greater attention to ads in this content.

Advertising

The Ad Tech Blog

APRIL 28, 2024

Advertisers can use blockchain to track ad impressions and user engagement in real-time, ensuring that data is not manipulated. As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting.

Advertising

VideoWeek

AUGUST 1, 2024

Advertising makes up 98 percent of Meta’s revenues, and the tech giant boosted ad revenues across Facebook and Instagram. Ad impressions across Meta apps were up 10 percent YoY, according to the company, while a verage price per ad also increased by 10 percent. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Targeting

Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding