Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Their first insight revealed that companies that targeted EU markets saw a reduction in profits by 8%, whereas sales decreased by 2%.

GDPR

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data. an IP address for location).

Cookies

Martech

JULY 19, 2023

Then, two weeks ago, the EU’s highest court said it had to get user consent for behavioral ad targeting. On Monday, Norway’s data protection authority, the Datatilsynet , banned Meta from running behavioral ads on Facebook and Instagram without users’ consent. In May it was hit with a $1.3 billion fine for privacy violations.

GDPR

Martech Series

JUNE 20, 2022

Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy. AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. CloudShare Empowers B2B Software Marketers With Hubspot Integration.

Marketing

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies

Ad Monsters

MARCH 23, 2023

Building Trust with Consumers Drives Sales KP: What steps can publishers take to help build trust with their audiences? AS: Building trust with audiences is crucial for publishers who rely on user data for advertising revenue, particularly in a privacy-centric world where users are increasingly concerned about data privacy and security.

Advertising

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week.

Cookies

Monetize More

FEBRUARY 26, 2023

CPM = (Cost of the campaign/ Number of total impressions) * 1000 The CPM rate helps advertisers and companies to spread their products to a larger audience for an effective advertising cost. The rise of new ad formats like native ads and programmatic audio could impact the way CPM and eCPM are calculated and compared.

CPM

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding

Basis

JUNE 5, 2024

Given its potential to change both how digital advertising teams collect and utilize data and how audiences can control their personal data, it’s worth unpacking the APRA in its current form and examining its potential wider impacts on the digital advertising industry.

Advertising

Digiday

DECEMBER 15, 2022

He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. And sell more and more targeted ads. million users, according to the most recent numbers.

GDPR

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The common denominator is to protect user data.

Cookies

Ad Monsters

FEBRUARY 7, 2024

Therran Oliphant, Head of Data & Technology, EssenceMediacom After an early career in wholesale car buying, Oliphant began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now HIS Markit). Gibbs Jr is passionate about marketing, entertainment, technology, and the Black audience.

Ad Tech

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns.

Header Bidding

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. Why Is Zero-Party Data Important?

GDPR

Clearcode

MAY 18, 2023

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy.

Ad Targeting

illumin

DECEMBER 13, 2024

It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. Traditional advertising relies heavily on segmented audiences and targeted campaigns, but personalization through Generative AI takes this to the next level.

A/B Testing

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Mobile Ads

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The most important changes include: The EU’s General Data Protection Regulation (GDPR).

Cookies

Clearcode

JUNE 15, 2023

Thanks to PETs, advertisers can target specific audiences without collecting or sharing personal data. PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA. This can lead to more effective ad targeting and a better user experience.

Machine Learning

Oko

SEPTEMBER 3, 2024

Maddie and David on Moonlighting —these shows often draw out the tension for years, keeping audiences hooked with the promise of a resolution that never quite arrives. Sam and Diane on Cheers, Ryan and Marissa on The O.C. And because of that, you can tailor your user experience directly for your specific users.

Cookies

Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits.

Ad Exchange

Kevel

JUNE 14, 2022

Contextual targeting is a great way for publishers to obtain or retain advertisers, who are constantly looking for ways to reach their target audience at the right times. And if the ad slot has more value, they will pay more to buy it, allowing you to charge higher rates for such targeting options.

Banner

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network

Single Grain

MAY 16, 2023

They can decide where their ads are placed and track demographics to ensure that they appear in front of the right audience. Better User Experience There’s a reason why consumers view native ads 53% more than other forms of online advertising: Native ads come with a better user experience.

Native Advertising

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. Attribution Reporting API : Allows companies to measure ad campaign effectiveness without third-party cross-site tracking. Ever since the project was launched, the APIs have been evolving.

Cookies

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .

Cookies

Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. This data can enrich your customer profiles and help you target specific audiences.

Machine Learning

Clearcode

OCTOBER 9, 2022

Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). It must be noted that the fines for non-compliance are higher in the DMA than they are in the GDPR — 10% of worldwide turnover in the DMA vs 4% of worldwide turnover in the GDPR. Ban on certain types of targeted adverts on online platforms.

GDPR

Brid.tv

NOVEMBER 22, 2022

InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g., by OS, device, ad format). Key Features: Advanced audience filtering (e.g., OS, device, GEO, channel) Ad preloading support Rich selection of non-intrusive ad formats Comes with a regularly updated SDK.

Header Bidding

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

Advertising

Single Grain

DECEMBER 10, 2024

Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs. However, if you target accounts in your strategy, your marketing team can become disorganized without the right process. Key features: Automated ad targeting.

ROI

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Contextual targeting is coming back. Contextual targeting works with keywords and web content. It never really went away! Apple’s SkadNetwork.

Cookies

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding

Clearcode

MARCH 21, 2023

In addition, publishers and media companies can build an ad network to facilitate the ad buying and selling process across their properties, e.g. websites, apps and streaming services. Advanced reporting: Displaying various metrics relating to the performance of the ad campaigns and audiences.

Ad network