Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies 69

Cookies GDPR Ad Targeting Advertising 69

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Get MarTech! The post The latest AI-powered marketing tech releases appeared first on MarTech. In your inbox.

Marketing 107

Marketing SEO Conversion Ad network 107

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. But consumers don’t distinguish between adtech and martech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. The third phase involves placing the data into cohorts. Ready to use.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 109

Audience Cookies Retargeting Marketing 109

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. Geddes added, “That means there will be more competition for less targeted ads,” noting that, at this point, it is still too difficult to predict how Topics will work in practice.

Cookies 89

Cookies Audience Food Advertising 89

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies? A DCO tool can be used with display, social, video and audio ads. DCO is sometimes confused with other forms of ad targeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising. million people.

Retail 59

Retail Media eCommerce Audience 59

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 112

Cookies First-Party Cookies GDPR Pop-Up 112

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? One of the main privacy considerations of Topics is to exclude sensitive topics so they can’t be used for ad targeting.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

MAY 18, 2023

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. To create audiences for ad campaigns, marketers use zero-party, first-party and third-party data. Why Is Zero-Party Data Important?

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Clearcode

MAY 10, 2023

You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties. Then we create audiences or deal IDs around those particular segments. So for the first time, they’re able to provide ad exposure data.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. The IAB Tech Lab Launches Seller Defined Audiences. Below is the IAB Tech Lab’s description of how Seller Defined Audiences works.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52