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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection.

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Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

Monetize More

Strict Ad Placement policies The revenue share percentage cut is higher compared to alternatives. Flexible Ad Placement : AdSense allows publishers to place ads in various locations on their website, including within the content, sidebar, and footer. Ad Fraud/IVT Detection: MonetizeMore’s Traffic Cop i.e

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Jamie Lieberman Opens New Doors With Her All-Women Legal Team in Ad Tech

Ad Monsters

In her current role, Lieberman is responsible for all aspects of the company’s legal operations, including providing legal counsel and coaching on policies and procedures, intellectual property, contract negotiations, and compliance. Coupled with the fact that privacy laws are constantly changing, means my team and I need to be agile.

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Marketing on Threads: What you need to know

Martech

Dig deeper: Microsoft ad platforms end support of Twitter Will Threads have ads? Marketers don’t currently have the option to purchase ad space on Threads. This is due to concerns its data privacy operations don’t comply with the EU’s Digital Markets Act. Why isn’t Threads available in the EU?

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What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience. The more ads displayed to online users, the more ad revenue can be generated. How Does Ad Revenue Work?

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Is Ad Refreshing an Important and Beneficial Strategy in 2023?

Monetize More

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?

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UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR. State of Texas.). So the country has been ahead of the pack on the adtech antitrust issue.

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