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Political ad spending shifts regional CTV costs for brands

Martech

This is especially true in swing states where CPM has risen significantly. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season. In non-swing states, CPMs decreased 2.5% over last year.

CPM
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Bundling vs. Market Driven Pricing: The Ideal Path to Better Yield

Ad Monsters

However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. For example, a broadcaster might offer ad spots during a high-profile NFL game but require advertisers to also purchase spots during reruns or reality TV shows. Punchline: the answer is both.)

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet

Ad Monsters

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.

CPM
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Advertisers push to standardize real-time auctions in retail media

Digiday

Marketers are adding yet another item on their growing honey-do list for smaller and mid-sized retail media networks. Theyre pushing for real-time bidding, a form of programmatic advertising that allows ads to be bought and sold in real time. digital ad spending or $62.35 billion dollars.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

As viewers abandon cable for streaming, marketers are right behind them, reallocating budgets to match shifting habits. streaming TV ad spend is expected to clear $30 billion, officially positioning OTT as a pillar of performance marketing. It’s performance marketing for the biggest screen in the house. By 2025, U.S.

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Will The Trade Desk’s CTV OS Gambit Pay Off?

VideoWeek

No TTD+ The Trade Desk’s CEO Jeff Green maintains that Ventura is primarily designed to foster more efficient and transparent supply paths, which in turn will benefit those who he still classifies as The Trade Desk’s sole target market – the buy-side. So far The Trade Desk has announced Sonos as its only hardware partner.