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Political ad spending shifts regional CTV costs for brands

Martech

This is especially true in swing states where CPM has risen significantly. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season. In non-swing states, CPMs decreased 2.5% over last year.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. Scalability Across Multiple Digital Channels Programmatic advertising provides seamless scalability, allowing brands to serve ads across CTV, display, mobile, and social media without manual intervention.

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Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet

Ad Monsters

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

With ads that match the moment and interactive formats that invite action, OTT creates a better experience and better results. OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself. How Does OTT Advertising Work?

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Cable TV Advertising: Benefits, Rates, & How It Works

MNTN

In other words, if a lot of viewers watch that program, there may not be available ad space for local advertisers. If that is the case, you can utilize a rotator package, where your cable ad will be shown at some point within a window of time (usually that window is somewhere between six to 12 hours).

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What Is CPM and How It Shapes Your Advertising Strategy

Brid.tv

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Ad targeting and delivery settings are becoming more and more automated, which makes the platform beginner-friendly: Performance can be measured by installing a Facebook tracking pixel on your website to track conversions. These ads help you get in front of your target market before they start searching for your solution.