MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. How Does Performance TV Stack up?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. They are expected to replace regular TV as we know it.

Advertising 52

Advertising Cookies Ad Space Audience 52

MNTN

MARCH 14, 2024

Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. How Does Performance TV Stack Up?

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. This ad format is mostly preferred for its narrative characteristics.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Digiday

JUNE 19, 2023

The Trade Desk and RTL have unveiled a partnership enabling the programmatic buying of ad space on connected and linear broadcast devices beginning in Europe’s major markets on the opening day of the Cannes Lions Festival of Creativity. Continue reading this article on digiday.com.

Demand Side Platform 58

Demand Side Platform Ad Server Ad Space Media 58

MNTN

FEBRUARY 16, 2024

Trying to get your commercials on cable TV? If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. There is no exact figure that anyone can definitively offer as to the actual cost of cable ads (until you actually buy them). You’re not alone!

Advertising 52

Advertising Audience CPM Ad Space 52

Digital Remedy

MAY 14, 2024

It’s not merely about just branding or just performance anymore; advertisers should grow their audience network and reduce ad spend by nailing both. Having the advantage of direct audience feedback ensures your digital marketing ads connect effectively with target groups and accelerates media spend optimization.

Media 105

Media Audience Conversion Rate Affiliates 105

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

MNTN

FEBRUARY 22, 2023

While it’s generally known as the most important day in football, those in marketing and advertising might think of it as something else—the unofficial start of the TV advertising new year. And, much like every year, there were some great ads mixed in with some not-so-great ones. But that attention comes with a hefty price tag.

Audience 98

Audience Advertising Ad Space Media 98

Brid.tv

SEPTEMBER 12, 2022

For publishers, connected TV is a valuable channel for generating ad revenue. It also supports a wide variety of ad formats. Before we talk about CTV advertising and why you should leverage this channel, you might be wondering what connected TV is in the first place. Smart TVs are the best example of CTV.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

MNTN

MAY 12, 2023

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST) and new ad formats were big crowd-pleasers this year, too. Fewer new content offerings might mean less of an appeal for brands to purchase ad space.

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Pop-Up Ad Space Food Media 98

MNTN

MARCH 3, 2023

Spectrum Reaches for AI Last week, Spectrum’s ad sales business, Spectrum Reach, got into the AI game with a new “first-of-its-kind AI-powered platform” video production platform. According to Spectrum, the new platform personalizes ads by reviewing a business’ social footprint, including social media channels and online reviews.

Advertising 98

Advertising Ad Space Audience Marketing 98

Digital Remedy

NOVEMBER 23, 2022

What is Performance TV? Performance TV allows marketers to deliver ads to target audiences, measure campaign performance, and attribute bottom-funnel results. Two main benefits of performance TV are the ability to: Deterministically or definitively, track conversions from your campaign. The Rise of CTV.

Conversion 52

Conversion Brand Awareness Audience Ad Space 52

MNTN

DECEMBER 12, 2022

From new advances in targeting and measurement to an industry-wide embrace of ads, this year saw streaming rise to prominence and deliver on its promises—and even find time to outperform linear TV in viewership while it was at it (talk about an overachiever). But on the eve of 2023, all eyes are on what’s coming next. The good news?

Audience 52

Audience Ad Inventory Ad Space Advertising 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digital Remedy

MARCH 9, 2022

Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. 1 As the lines between linear TV, OTT/CTV, and digital video blur, advertisers and agencies have begun combining media budgets. .

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

Consumers are now watching TV across more devices, apps, and publishers than ever before. As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. 1 As the lines between linear TV, OTT/CTV, and digital video blur, advertisers and agencies have begun combining media budgets. .

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

APRIL 5, 2022

There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. However, the truth is, linear TV isn’t going away anytime soon. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene.

Marketing 52

Marketing Audience Ad Space ROI 52

Digital Remedy

APRIL 5, 2022

There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. However, the truth is, linear TV isn’t going away anytime soon. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene.

Marketing 52

Marketing Audience Ad Space ROI 52

Digital Remedy

JUNE 29, 2022

In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022. Seamless Integration into Flip Platform. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

MNTN

DECEMBER 15, 2022

Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time. While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier. on CTV ad spending in 2023.

Impressions 98

Impressions Ad Exchange Ad Inventory Ad Space 98

Single Grain

OCTOBER 18, 2023

The advertising arena is shifting once again, and connected TV (CTV) is spearheading the change. Gone are the days when TV advertising was limited to traditional, linear formats. In this post, we’ll delve into the ins and outs of connected TV advertising and why it’s becoming the go-to channel for marketers.

Advertising 52

Advertising ROI Demand Side Platform Audience 52

Digital Remedy

DECEMBER 21, 2022

The Ad Tech Landscape. From print and radio to linear TV and OTT streaming, the ad tech atmosphere has been continuously reimagined and revamped since its early European days. In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge.

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Ad Tech Marketing Media Agency 52

Adtelligent

DECEMBER 29, 2020

This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms.

Advertising 52

Advertising Ad Space Audience Education 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. As marketers continue to see diminishing returns on search and social, and a shifting privacy landscape within the duopoly (Facebook and Google) forces changes in media spend, growth marketers have begun turning to connected TV (CTV), not for branding, but for performance.

Advertising 52

Advertising Ad Space CPA Impressions 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. million for privacy breaches on WhatsApp.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Martech

JULY 20, 2021

Digital engagement, Salesforce noted in its “ State of the Connected Customer ” report, “has hit a tipping point this year, with an estimated 60% of interactions taking place online, compared to 42% last year.” There was a time everybody watched the same TV shows at the same time and saw the same billboards driving down the street.

Electronics 109

Electronics MarTech Audience Ad Space 109

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. OTT vs Connected TV (CTV) What Is the Difference Between OTT and CTV? We’ll discuss the various types of VOD in more detail below.

Advertising 98

Advertising Retargeting CPA Audience 98

Digiday

JULY 26, 2022

Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022. However, no business can afford to stop connecting with consumers if revenue and positive business outcomes are the goals. And that isn’t likely to change any time soon.

Marketing 61

Marketing Display Advertising Audience Ad Space 61

Basis

JUNE 29, 2022

In many ways, contextual targeting is a throwback to the times before internet advertising and third-party cookies, when advertisers bought ad space in linear TV, print, and terrestrial radio. To place their ads in front of the right people, marketers identified contextually relevant environments within those channels.

Geo targeting 76

Geo targeting Advertising Cookies Audience 76

Ad Monsters

DECEMBER 15, 2022

Best Practices For Monetizing CTV Ad Pods. Peter Ackerman, Director of Product Marketing at Unruly provided his two cents on how ad tech can work out the kinks in the CTV ad space. Consumers are shifting to connected TV (CTV) in droves, and CTV ad spend is skyrocketing in tandem. billion by 2025.

Cookies 76

Cookies Ad Tech Ad Ops Ad Space 76

Ad Ops Hero

MARCH 25, 2023

This platform allows advertisers to purchase ad inventory across multiple platforms at once. Ad exchangers. This is how SSPs flow their ad inventory to DSPs. DSPs connect to an ad exchanger, where ad prices fluctuate based on the competitiveness of that inventory. Yahoo Ad Tech. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

YieldBird

AUGUST 23, 2023

Distinguish Anomalies: Understanding the setup of your ad space is crucial to know what behaviors are not standard for our settings. Be aware of whether you expect high occupancy with direct campaigns, Header Bidding involving multiple SSP platforms, or a video player with an ad block option.

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Header Bidding Advertising Ad Exchange Impressions 52