Ad Server Retail ROI 
Martech
SEPTEMBER 5, 2024
Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management.
Martech Series
DECEMBER 27, 2022
The door remains open to industries such as retail, travel, streaming services and others. Same as Amazon, companies activating in these industries have the added advantage of having richer data from their users, making them very attractive to advertisers seeking a better return on their investments. The rise of white-label ad servers.
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Kevel
AUGUST 25, 2022
Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.
Kevel
JULY 19, 2022
Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.
Clearcode
SEPTEMBER 17, 2024
Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. When it comes to launching a retail media network, retailers and commerce companies have three main approaches: Rent an existing tool.
Martech Series
AUGUST 2, 2022
ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. ArcSpan’s processor complements a publisher’s existing ad server, DMP and CDP partners c.
Digiday
NOVEMBER 16, 2022
Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult. million), and 28% ($101.3
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