MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s Branches. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Key Companies : Google, invite media, amazon advertising, theTradeDesk, dataxu. Popular Ad Servers (Publisher Side).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 “We are thrilled to launch DV Campaign Automator, which provides advertisers a singular solution that fully automates verification support, campaign setup, and trafficking workflow on Google Campaign Manager 360,” said DV CPO Jack Smith. percent year on year.

GDPR 52

GDPR Ad Tech Media Finance 52

Monetize More

APRIL 13, 2023

If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Advendio

NOVEMBER 28, 2022

ADvendio’s Media Selling and Ad Server connections for digital advertising support dynamic display advertising used in both digital video and audio broadcasting. Below, we’ll run through some of our most popular connections for streamlined media selling: Google Ad Manager (including Ad Exchange).

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

DECEMBER 21, 2022

As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of display advertising through formats such as banners.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Ad Monsters

AUGUST 29, 2022

However, with ISM, in-store media publishers can more effectively manage campaigns and simplify access to brick-and-mortar audio and display inventory for retail media, audio and display advertising. . Having relevant advertising in their face will encourage them to dish out more dollars.

Retail 105

Retail Advertising Ad Server Media 105

Monetize More

MAY 30, 2023

Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. What are in-app ads?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Brid.tv

NOVEMBER 29, 2022

Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements. Marketplace with access to premium ad demand. JW Player relies on advertising to help its publishers monetize video content. Monetization Overview.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

InMobi

FEBRUARY 2, 2021

Ad servers, which Google has previously defined simply as “ a platform that serves ads ,” typically sits in this middle layer in between the demand side and the supply side. In many ways, ad network is a dated term, with SSPs and exchanges replacing the ad network of old.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Single Grain

AUGUST 8, 2023

PubMatic offered enterprise-level support, guiding Local Now on signal passing, inventory curation, and ad server integration. Advanced programmatic advertising tools and services were crucial in facilitating demand growth. Key Results: Local Now witnessed a rapid increase in revenue and a significant rise in ad requests.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

NOVEMBER 14, 2023

The platform requires a minimum deposit of $25 and minimum campaign budget of $10, though their highly competitive CPC and CPV rates ensure they remain one of the cheapest PPC advertising networks to work with. 9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device display advertising services.

Ad network 98

Ad network Conversion CPC CPM 98