Brid.tv

DECEMBER 20, 2022

The right choice of an ad depends on a number of factors, with the most important one being the type of app you have. Let’s take a look at the major mobile ad formats at your disposal. Banner Ads. Banner ads are a staple of display advertising and one of the most common ad formats out there.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Monetize More

DECEMBER 28, 2022

Display Lumascape’s Branches. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Key Companies : Google, invite media, amazon advertising, theTradeDesk, dataxu. Popular Ad Servers (Publisher Side).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

APRIL 13, 2023

If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Monetize More

MAY 30, 2023

Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. What are in-app ads?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97