Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers.

Retail

Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? This lets them deliver quality campaigns that target the right markets at the right times.

Ad network

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? This lets them deliver quality campaigns that target the right markets at the right times.

Ad network

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. This means in-page push ads are available for all users, on all devices.

Ad network

Lemonads

NOVEMBER 24, 2020

Whether you’re an agency, media buyer, or independent marketer, finding the best traffic sources can help guarantee the success of your campaign. In addition to finding a reliable platform that offers quality traffic, media buyers and other marketers need to work with a provider that offers effective ad formats.

Ad network

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network

Lemonads

AUGUST 14, 2020

In addition to the size of the market, the statistics above also indicate the number of options advertisers have available to promote products and services. Needless to say, there are dozens of digital channels to choose from and hundreds of different ad formats that allow you to connect with your target audience.

Ad network

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field.

Affiliates

Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

Ad network

Lemonads

DECEMBER 23, 2020

The practice of marketing a product or company dates back thousands of years and many modern platforms still operate under the same principles. However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise.

Affiliates

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Right before the COVID-19 pandemic, the U.S.

Native Advertising

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Lemonads

JUNE 22, 2021

By driving quality audiences at all stages of the marketing funnel with advanced targeting options , enabling marketers to grow not only their audiences but also by developing loyal customers increasing their sales thanks to: For you only Premium publishers ! RevContent for Advertisers Pretty cool but, how can they do that?

Ad network

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

Affiliates

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

Affiliates

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Once the network identifies the best match for the request (i.e.,

Advertising

Lemonads

MARCH 31, 2021

After all, these marketing experts already have a platform that they can monetize, so the right ad network will help them unlock the full potential of their publishing site. Even if you filter out networks that serve media buyers and other types of affiliates , there are dozens of different options to choose from.

Affiliates

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign.

CPM

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. How do you make native ads work for SaaS? Get My Free SaaS Marketing Plan What Is Native Advertising? for mobile ads.

Native Advertising

SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?

CPM

InMobi

APRIL 11, 2019

For any marketing strategy featuring ads running in mobile apps, teams have a variety of mobile marketing metrics they can buy against. Are marketing campaigns based on vanity metrics or metrics that matter for the company at large? Marketers paid just to show their ad to a set number of users.

CPM

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC

Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

Affiliates

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on. Curious why Mille is used here?

CPC

Automatad Inc.

NOVEMBER 30, 2023

You can purchase traffic from sources like social media platforms, search engines, or ad networks and then redirect it to your website. Arbitrage is a general term for buying and selling something in two different markets. AdSense is an ad network, and using it is one of the ways with which you can do adtech arbitrage.

CPC

Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

CPC

Lemonads

AUGUST 18, 2020

What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-Through Rate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you? Let’s check them out!

Native Advertising

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Since page RPM is so easily accessible to publishers using AdSense, it allows even small or mid-market publishers to get a like-for-like comparison of their page performance. CPC: CPC stands for ‘Cost Per Click’. How to do so?

Header Bidding

Smart-Hub

JANUARY 2, 2024

These are also ad strategies with potential high profits. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise. Many beginners may think CPC is more profitable than CPM, but they serve different purposes. SmartHub's Features Have No Limits!

Ad Exchange

Lemonads

DECEMBER 6, 2020

In mobile marketing having clear acquisition, metrics is crucial for successful planning, and this is why we'll explore the meaning of various costs in user acquisition to clear up your thoughts. In the case of a CPM campaign, advertisers get charged just for ads being shown. The other models are pretty self-explanatory.

Ad network

InMobi

JUNE 5, 2019

For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive installs of their mobile applications from the app stores, are ubiquitous.

CPM

Karola Karlson

JANUARY 16, 2021

Quick answer: The average Instagram ads cost CPC is around $0.50 – $1.00. Instagram ads cost can reach up to $3.50 If you’re reading this article, you’re probably a marketer looking to advertise on Instagram. How to select the right ad delivery optimization method? Instagram ads CPC in 2021.

CPC

Lemonads

NOVEMBER 12, 2020

If you count all devices, affiliate marketers can work with dozens of different ad formats and every single one has a unique set of benefits. With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up

Lemonads

SEPTEMBER 25, 2020

We’ll give you some advice on how to optimize your push ads campaigns to boost traffic and conversion. Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. Why choose push campaigns?

Pop-Up

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

CPC

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance