Ad network Ad Targeting Machine Learning 
Monetize More
MARCH 2, 2023
Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.
Ad Tech Daily
MARCH 16, 2023
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
All About Advertising Law
AUGUST 12, 2022
As explained by the CFPB, “the use of algorithms and business-specific data to determine when to display a specific business’ ads to specific consumers to affect consumer engagement extends well beyond the activities performed by a traditional media source.”.
Monetize More
FEBRUARY 26, 2023
Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). Example 2 : A publisher has two different ad networks with the same CPM but different eCPM due to varying levels of targeting and relevancy.
SODP
MAY 30, 2023
A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.
Monetize More
MAY 23, 2023
Another approach to maximizing in-game advertising revenue is creating unique, branded ads targeted to specific audiences. 3) Pair up with premium ad networks that perform well on game sites. Check out our previous post on the Top 5 Ad Networks for the Gaming Vertical. Thus, it is important to have both.
Clearcode
AUGUST 8, 2023
AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.
Expert insights. Personalized for you.
98 
Let's personalize your content