Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Ad exchangers.

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Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Basis

OCTOBER 20, 2022

Here’s what to read from the week of 10/14/22 – 10/20/22 to stay ahead of the curve: Ask an Expert: Holiday Advertising Best Practices [:04] . Its price point for customers sits right between Peacock and Hulu, and its CPM for marketers is said to be among streaming’s highest— but could cool down. Ah, the elusive Gen Z.

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Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app.

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Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? For publishers, connected TV is a valuable channel for generating ad revenue. It also supports a wide variety of ad formats. If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising?

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Advertising Video Ads Banner Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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SODP

MAY 22, 2023

While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising. In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. What Is Ad Revenue? How Does Ad Revenue Work?

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

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SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM? How to Calculate CPM CPM is calculated by dividing the total ad spend by impressions and multiplying by 1,000.

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Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh? Let’s Recap.

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Automatad Inc.

DECEMBER 1, 2023

Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. What Is Video Advertising? Video ads are the most engaging ads that deliver a short brand message across the audience. A few of the vital types of video ad formats are covered here.

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InMobi

MAY 23, 2018

In a Unified Auction, all ad networks (and their associated advertisers) are given the opportunity to bid on an app’s available inventory all at the same time. No one network gets preferential treatment, and typically the highest bid wins. Waterfalls describe the linear queues many publishers use to fill ad space.

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Automatad Inc.

JANUARY 29, 2023

So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.

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Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Programmatic advertising is not synonymous with RTB. RTB in advertising is a part of the programmatic advertising process.

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Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. CPM is one among them. What Is CPM? How Is CPM Calculated?

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CPM Ad Inventory Impressions CPL 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Automatad Inc.

FEBRUARY 9, 2023

Share Tweet Share The digital advertising ecosystem is full of acronyms. So obviously, you often face nail-biting moments when you see different metrics being used to measure the performance of your online advertising campaigns. This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM.

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CPM Ad Inventory Impressions CPL 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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Monetize More

AUGUST 26, 2022

The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. . These estimates are based on what these sites should be earning with AdSense, ad networks, and other ad management partners. The key to generating consistent ad revenue flow.

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Monetize More

AUGUST 26, 2022

The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. . These estimates are based on what these sites should be earning with AdSense, ad networks, and other ad management partners. The key to generating consistent ad revenue flow.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

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Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying? How Does Programmatic Ad Buying Work?

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Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

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Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. CPM example = ($150 / 50 000) * 1000 = $3.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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Automatad Inc.

JANUARY 15, 2024

So, to give you a heads-up, this post explores the different dimensions of programmatic video advertising, its efficiencies, challenges, and trending topics in a new light. Programmatic makes the video ads less interruptive, hooks up the users for a long time, generates high revenue, and is highly efficient. Let’s get started.

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Advertising Video Ads CPM Machine Learning 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

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