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Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum

Ad Monsters

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

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Netflix leans into ad-supported tier as subscriber growth surges

Martech

A higher proportion of subscribers are moving to the ad-supported tier, increasing the available ad inventory and creating more opportunities for advertisers to reach a broader audience. This shift “reflects the evolution of the business” as Netflix prioritizes advertising and subscriber retention. Why we care.

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Programmatic Advertising: The Ultimate Guide

illumin

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. Through this connection, advertisers can manage ad inventory.

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DMP vs DSP: Differences and Similarities Explained

MNTN

In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. As it analyzes that information, the platform will work to discover patterns and insights about your audience. From there, it will create detailed audience segmentations to support targeted marketing.

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Maximizing your B2B paid media ROI with alternative platforms

Martech

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Concerned about ad placement? Clear goals and objectives.

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Transform On-Site Display Challenges into Commerce Media Triumphs

PubMatic

Programmatic solutions can save the day by automating buying and selling ad inventory, allowing commerce media networks to offer personalized, targeted ads without needing large in-house teams. Partnerships with ad tech vendors offer access to cutting-edge tools, including real-time bidding and dynamic audience segmentation, advanced capabilities (..)

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.