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Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.
A higher proportion of subscribers are moving to the ad-supported tier, increasing the available adinventory and creating more opportunities for advertisers to reach a broader audience. This shift “reflects the evolution of the business” as Netflix prioritizes advertising and subscriber retention. Why we care.
You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. Through this connection, advertisers can manage adinventory.
In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. As it analyzes that information, the platform will work to discover patterns and insights about your audience. From there, it will create detailed audience segmentations to support targeted marketing.
As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Concerned about ad placement? Clear goals and objectives.
Programmatic solutions can save the day by automating buying and selling adinventory, allowing commerce media networks to offer personalized, targeted ads without needing large in-house teams. Partnerships with ad tech vendors offer access to cutting-edge tools, including real-time bidding and dynamic audience segmentation, advanced capabilities (..)
Programmatic advertising , which automates the buying and selling of digital adinventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.
They aggregate and organize adinventory from multiple publishers, making it easier for advertisers to reach their target audiences at scale. The core function of curators is to facilitate ad deals by connecting publishers with advertisers, ensuring efficient and effective ad placements.
With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their adinventory and boost their video ad revenue. Variety drives value both for your audience and your advertising partners.
Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their adinventory.
Politics driving up costs and limiting adinventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting adinventory, especially in key battleground states.
The use of automated technology in buying and selling adinventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. It utilizes various audio channels such as radio, music streaming services , podcasts , and smart speakers to reach and engage target audiences. billion by 2027.
Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3%
Meineke Jokes Its Way to Success Who says ads have to be long? The car repair brand Meineke captivated viewers with a hilarious 15-second commercial that hit home with its target audience. You can build precise audiences from your own CRM lists, previous shopping activity, keywords, and more — all served on premium CTV adinventory.
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.
Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where adinventory is bought and sold. Driving the news.
Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and adinventory more attractive to buyers.
Premium Scale and Proven Performance DIRECTV Advertising’s pause adinventory delivers significant scale, with 200 million monthly available impressions and an audience that averages over three minutes of viewing time.
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By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.
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announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s adinventory thanks to Snap opening its first-party data to VideoAmp.
MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic partnership with NetCom TV, a premium virtual MVPD and FAST platform offering authenticated, high-income audiences and scalable connected TV adinventory. This partnership enables [.]
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital adinventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.
Publishers who easily juggle privacy laws will win audience trust and maintain strong relationships with advertisers seeking compliant, safe ad environments. Embracing addressability solutions positions publishers to deliver personalized ads without relying on third-party cookies.
Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This will offer brands more opportunities to reach and testaudiencest.
Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell adinventory. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly.
Advantages of AVOD Advertising video-on-demand models offer the following benefits: Wider Audience Reach Monthly subscriptions can be a barrier to reaching audiences. You can set up precise campaign criteria to target users in specific ZIP codes, or filter audiences based on their demographic data and personal preferences.
Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to adinventory through Comcast's TV ad-buying platform.
By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. Many retailers struggle with pricing strategies, audience targeting, and proving ROI, leading to inefficiencies that limit growth.
Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available adinventory.
This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital adinventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.
Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of adinventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).
The Tech Bottleneck: Why Many Retail Media Networks Struggle to Scale Many retailers fail to anticipate the technical complexities of running an ad network. Unlike traditional retail operations, a successful RMN requires a robust ad tech stack capable of handling adinventory, audience segmentation, campaign management, and real-time bidding.
The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030. How important is video revenue to your business?
Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s adinventory sold and the championship game’s ads completely sold out over three months in advance. Growth in audience for sports viewership Approximately 4.6
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However, with this growth comes complexity—fragmented adinventories, lack of standardization, and increasing demands for omnichannel execution. To navigate these challenges, retailers need a scalable ad management platform that streamlines operations, ensures efficient campaign execution, and maximizes monetization opportunities.
“These deals also allow streamers to capitalise on the strengths of linear programming (such as communal and appointment viewing) to attract and engage diverse audience segments.” We think that TF1 will continue to control its adinventory on its linear channels although ad revenues for TF1’s on-demand content will be shared.”
. “The ultimate insight a CTV device can provide back to advertisers is overall frequency, to be able to deduplicate efforts across multiple channels to avoid wasting ad dollars while simultaneously fatiguing the audience,” he said.
MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium adinventory from 150+ blue-chip streaming networks. With MNTN’s dynamic, easy-to-use solution, you can create custom audiences, fine-tune your campaign goals, and match with viewers who are likely to actually buy your products or services.
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