VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. The interactive experience lets players compete to impress Chef Ramsay and vie for the title of Executive Chef, according to ITV, and has 450,000 daily active users.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to whats known as digital waste.

Advertising 79

Advertising Marketing Ad Inventory Impressions 79

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

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Agency Header Bidding Ad Tech Demand Side Platform 77

Basis

DECEMBER 7, 2023

Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page.

Advertising 98

Advertising Pop-Up Impressions Ad Inventory 98

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface. How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

MARCH 19, 2024

Programmatic advertising has several benefits, including: Efficiency : Programmatic advertising enables advertisers to reach their target audience more efficiently by automating the ad-buying process. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Advendio

DECEMBER 7, 2022

As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. Our programmatic reporting capabilities for Xandr also help you track the massive amount of data and easily compare who bought what inventory in which programmatic channel. Burt Analytics.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

DECEMBER 14, 2022

Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. So they’re literally giving the money back,” said one of the agency executives.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. What’s the Difference Between an SSP and Ad Exchange?

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Ad Exchange Header Bidding Ad Space Ad Inventory 84

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. I’ve always worked selling software to publishers, and they always ate last.”. And now here we are today.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. The explosive growth of the industry catalyzed an arms race among publishers competing for attention in an overly saturated market, leading to challenges for advertisers and media agencies alike.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Basis

OCTOBER 25, 2022

As a human resources professional, product management is far from my wheelhouse—but the task of building a tool that helps people to solve big problems is incredibly impressive to me. Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources.

Impressions 98

Impressions Machine Learning Ad Inventory Media 98

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 98

Advertising Impressions CPM Cookies 98

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 98

Data Management Platform Advertising Ad Exchange Demand Side Platform 98

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. As it stands, there are 23 partners helping it sell impressions. The reality might not bear this out.

Ad Tech 71

Ad Tech Marketing Impressions Ad Inventory 71

Brid.tv

APRIL 17, 2024

Benefits of Programmatic Direct Higher Ad Yield Better Ad Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With TargetVideo FAQ What Is Programmatic Direct? Preferred Deals — Advertisers are not obliged to purchase the ad inventory.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

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Agency Advertising Retargeting Conversion 52

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Ad Exchange Ad Inventory Ad Space Ad network 64

Clearcode

OCTOBER 24, 2023

The features of a DSP include ad campaign optimization tools, integrations with ad exchanges, supply-side platforms (SSPs) and data platforms, analytics and reporting modules, and a user-friendly interface. These components include: Ad campaign optimization elements, such as budgeting, campaign tracker, and bidder.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. Really, the challenge continues to be which version of measurement will win — or several of them might — and how much YouTube will be in charge of that,” said an agency executive.

Viewability 69

Viewability Impressions Agency Media 69

MNTN

MARCH 14, 2024

So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers. Connection to Demand Sources : The SSP connects to various demand sources, including Demand Side Platforms (DSPs), ad exchanges, and directly with advertisers, expanding the potential buyer pool for the ad inventory.

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad Space 52

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” Event-based impression and click metrics will be abandoned in favor of aggregated reporting. Please take our short survey so we can tell you the state of martech salaries and careers.

Cookies 92

Cookies Ad Server Ad Exchange MarTech 92

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Exchange Ad Inventory Impressions 52

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. This helps publishers get more value out of their inventory, which allows them to find more opportunities for future projects. How to Sign-up for Google Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

Digiday

JANUARY 4, 2023

The partnership enables the media agency network to access The Trade Desk’s connected TV ad inventory using the grocery giant’s shopper database to target and measure that buying. Kristi Argyilan, svp of retail media at Albertsons Companies, added that the partnership moves the retail media business forward. “The

Media 72

Media Retail Electronics Fashion 72

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? vs Prebid Server: Which Option Delivers the Most Ad Revenue?

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Header Bidding Ad Server Ad Exchange Agency 88

Digiday

JANUARY 31, 2023

As Craig Brown, head of delivery at digital agency Incubeta U.S., This was certainly the case for the advertisers who employ ad agency Blue Wheel Media. In the fourth quarter, ad spending on Snapchat rose just 3% compared to the previous quarter, and only 7% on the same period a year ago.

Advertising 69

Advertising Impressions Agency Banner 69

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. I’ve heard of a SSP.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

VideoWeek

JUNE 4, 2024

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data. The confidence aspect for sellers is also important.

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Demand Side Platform Ad Inventory Ad Tech Impressions 52