Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking
Exchange Wire
FEBRUARY 4, 2025
The post Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking appeared first on ExchangeWire.com.
It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory
AdExchanger
MAY 9, 2023
Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger. The media industry has a junk food problem.
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Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Digiday
JANUARY 8, 2025
viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. They proved that they can handle the NFL, said Adam Schwartz, svp, director of video investment, sports at media agency Horizon Media. Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. million U.S.
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For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory
AdExchanger
FEBRUARY 7, 2025
Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms. The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory appeared first on AdExchanger. What makes fans tick?
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Maximize Your Holiday Ad Revenue: Top Tips for Publishers
PubMatic
NOVEMBER 1, 2024
Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. A simple audit can drive increased bid activity with SSPs, building new buyer connections to your inventory. Our team has gathered their top insights for PubMatic publisher customers throughout 2024.
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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing
illumin
DECEMBER 3, 2024
Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.
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How agencies are tackling growing sports media fragmentation
Digiday
FEBRUARY 22, 2024
Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9% Continue reading this article on digiday.com.
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Admixer Is Now Offering Opera Ad Inventory
Admixer
JUNE 11, 2020
Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. The post Admixer Is Now Offering Opera Ad Inventory appeared first on Admixer.Blog.
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Snap’s “walled garden” opens
illumin
AUGUST 9, 2024
announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s ad inventory thanks to Snap opening its first-party data to VideoAmp.
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Buyers Can Now Target High-Attention Inventory In The Trade Desk
AdExchanger
OCTOBER 8, 2024
And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Buyers can target low-, medium- and high-attention inventory via […] The post Buyers Can Now Target High-Attention Inventory In The Trade Desk appeared first on AdExchanger.
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Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
Digiday
JUNE 4, 2025
More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs). Media agencies are under pressure, squeezed between marketers holding back on budgets and the cost of doing business with demand-side platforms (DSPs) like The Trade Desk.
2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained
Monetize More
JANUARY 18, 2023
Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?
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Why SSP consolidation driven by agencies is benefiting the larger SSPs
Digiday
FEBRUARY 15, 2023
It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.
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DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.
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Gartner: Marketing budgets slashed in 2021
Martech
SEPTEMBER 2, 2021
29% of work outsourced to agencies has been brought in-house. . That has meant the re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. Budgets were almost cut in half, falling from 11% in 2020 to 6.4%
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Ad Exchange: What Is It & How Does It Work?
MNTN
JANUARY 22, 2025
Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.
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Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.
Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing
illumin
APRIL 22, 2025
Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.
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Spotify’s ad tech rebrand: everything you need to know
illumin
AUGUST 30, 2024
This partnership opens Spotify’s ad inventory to programmatic buyers outside of its self-serve system. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.” With this agency, the company can help brands create custom marketing campaigns.
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There is a new definition for MFAs, but it’s meant to be open to interpretation
Digiday
OCTOBER 2, 2023
For months, the term made-for-advertising (MFA ) has been ricocheting throughout the media and advertising industries, getting buyers up in arms about cheap ad inventory that doesn’t deliver much in the way of a return on investment. But people realized that the term existed without a standardized definition , causing confusion.
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What’s the Difference Between SPO and DPO?
Clearcode
APRIL 26, 2023
Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.
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How one startup hopes to decentralize ad exchanges to benefit publishers and agencies
Digiday
SEPTEMBER 6, 2022
The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. I’ve always worked selling software to publishers, and they always ate last.”. And now here we are today.
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Marketers question TikTok ban refunds ahead of Supreme Court debate
Digiday
JANUARY 9, 2025
As the go-to guy for managing client ad spend at his agency, he needed clarity ahead of a critical moment for the app, the looming federal deadline that could force ByteDance to sell TikTok or face a U.S. TikTok reps were offering make-goods to advertisers locking in ad inventory through the end of the second quarter.
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Inside YouTube’s 2024 upfront pitch to advertisers
Digiday
MAY 15, 2024
So the need to make that upfront commitment — there’s not really the scarcity element to it,” said an agency executive who had been briefed on YouTube’s latest upfront pitch. As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform.
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ADvendio’s Connections for Comprehensive Reporting
Advendio
DECEMBER 7, 2022
Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform. Burt Analytics.
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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
Digiday
APRIL 22, 2024
This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
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New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV Platforms
Martech Series
OCTOBER 6, 2022
Solving for crucial fragmentation challenges, Beachfront’s sell-side ad serving technology makes monetization of traditional set-top box TV and connected TV ad inventory interoperable for clients. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.
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How to Win a Board Game Full of Ad Ops Burning Challenges
Ad Monsters
MAY 22, 2023
The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?
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AI adoption accelerating, but many fall behind: IAB report
Martech
MARCH 24, 2025
While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. The initial wave of AI adoption= focused on efficiency, and agencies and publishers are reaping the benefits. Whos leading and whos lagging?
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Key Features of an SSP
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.
Netflix lets advertisers take their money back after missing viewership targets
Digiday
DECEMBER 14, 2022
Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. So they’re literally giving the money back,” said one of the agency executives.
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How To Design and Build an SSP and an Ad Exchange
Clearcode
JULY 13, 2023
An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. What’s the Difference Between an SSP and Ad Exchange?
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The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.
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6 Questions About Made-For-Advertising Websites
Basis
DECEMBER 7, 2023
Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. But if I were a business owner working with an agency, I would ask, “OK, you generated this many impressions, but what impact did they make?” What Is a Made-For-Advertising Website?
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Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Digiday
JANUARY 22, 2023
It’s important for us to have the same capabilities on Disney+ that we’re now accustomed to on most of the other streamers,” said an agency executive. We’ve made significant investments in our technology platform to serve ads for the entire company,” LaBerge added. But a second agency executive said they have noticed the impact.
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How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface. How Does a DSP Work?
How made-for-advertising publishers are stopping the ad industry’s sustainability goals
Digiday
JUNE 4, 2023
And now, as advertisers and their agencies start prioritizing low carbon emissions in their media buys, there is financial incentive as well to reduce the carbon footprint of their advertising businesses. For many publishers, sustainability has become a key pillar within their company mission statements.
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What Is an Ad Exchange?
SODP
MAY 30, 2023
This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.
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Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?
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Best Programmatic Advertising Agency: Top 6 Choices for 2022
Single Grain
JUNE 30, 2022
To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!
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Happy Labor Day weekend: Friday’s Daily Brief
Martech
SEPTEMBER 3, 2021
That has meant re-allocation of dwindling resources: bad news for external agencies and publishers offering offline ad inventory. With exceptional downward pressure on their overall budget, they still have to spend adequately on the digital channels which have become all-important and the marketing technology that powers them.
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Ad Fragmentation’s Final Days: 5 Minutes With… Simon Kvist Gaulshøj
Martech Series
NOVEMBER 23, 2022
In terms of context, websites grew out of a variety of different platforms using a range of coding languages and technologies, and no consideration was given to any form of standardization for ad inventory in terms of specification and delivery.
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Principal Media: Explained
VideoWeek
JULY 8, 2024
And with 24 percent of its practitioners expecting to increase the use of principal media over the next year, advertisers are looking to better understand how it works – and what it means for the role of the agency. The practice stems from budgetary pressures being placed on agencies, who have seen their fees reduced over time.
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Elon Musk Proves Once and for All That Nihilism Is Not a Media Company Strategy
Ad Monsters
NOVEMBER 7, 2022
Advertisers and agencies should not have to speculate for one single second whether Twitter is still a legitimate media business or if Elon is just doing it all for the lulz. While Twitter may be the ad world’s main object of ire at the moment, it’s certainly not an isolated case. Many are rightly walking away from the table entirely.
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