Ad Monsters

MAY 22, 2023

This case jeopardizes the efficiency of ad targeting.” Its name is Computer Vision, and this is one of the true ways to improve ad targeting tactics with AI technologies to gather contextual data for better comprehension of the audience’s needs. No in-house data available? Time to get out a Joker from the sleeve.

Ad Ops 81

Ad Ops Ad Inventory Ad Tech Demand Side Platform 81

Monetize More

JUNE 13, 2023

Digital advertising platforms, for instance, offer more cost-effective options, enabling companies to allocate funds to targeted online campaigns at the expense of traditional advertising channels. This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

FEBRUARY 23, 2023

Adam Markey, director of product management for Roku Ad Platforms, recently spoke with Ari Paparo, founder and CEO of Marketecture, to discuss how Roku approaches programmatic advertising on television. According to Markey, Roku built the OneView ad platform to make that vision a reality.

Advertising 72

Advertising Pop-Up Ad Inventory Audience 72

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

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Monetize More

MAY 16, 2023

With DAI, publishers can target different viewers based on demographics, interests, and location, which has proven to be highly effective in driving engagement and conversions. This level of personalization has proven to be highly effective in driving engagement and conversions. What are the Main SSPs for CTV?

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Programmatic is automated and efficient. Ease of use.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Digiday

NOVEMBER 6, 2022

That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. That sort of runway can only last so long, especially given Adyoulike already has a presence across EMEA. .

Ad Tech 60

Ad Tech Data Management Platform Affiliates Ad Inventory 60

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

JUNE 22, 2022

Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. Supports interstitial ad formats, in-stream video, in-video, video slider, pop-unders, video banners, & push notifications. Offers a 100% fill rate with interstitial ad targeting.

Ad network 52

Ad network Fill rate Banner CPM 52

Monetize More

MAY 31, 2023

In addition to analytics and reporting, many high RPM ad networks also offer advanced ad optimization tools that can help you display the most relevant and engaging ads to your audience. Another advantage of using high RPM ad networks is their level of support and guidance.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Monetize More

FEBRUARY 7, 2023

These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc. TOPICS Google’s Topics API is a tool for publishers and advertisers to target their audience.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

FEBRUARY 24, 2023

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

OCTOBER 17, 2014

According to a global study by BBC World, mobile advertising has proved to be twice as effective as desktop among the general population and up to four times more effective when targeted towards affluent consumers. Target consumers can be reached in relevant contexts with Audience targeting and Geo-context based targeting.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. This way, publishers can expect higher conversion rates.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

JUNE 17, 2022

These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc. Publishers have already witnessed an increase of at least 15% in ad revenue when they pass PPIDs in ad inventory sans extra identifiers.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Their increase in popularity is likely due to two main factors.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

VideoWeek

AUGUST 18, 2023

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync.

Ad Tech 52

Ad Tech Audience Agency Media 52

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Website Analytics: Web analytics tools like Google Analytics provide data on website traffic, visitor behavior, referral sources, conversions, and more.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

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illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

FEBRUARY 5, 2024

Performance Max Campaigns Performance Max campaigns use Google’s extensive data and machine learning algorithms to optimize ad performance across all Google platforms. They provide several key benefits: Comprehensive Reach: Access all Google ad inventory from a single campaign, including Search, Display, YouTube, Gmail and Maps.

Machine Learning 52

Machine Learning Marketing ROI Audience 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. There are several reasons for the importance of programmatic ads in buying and selling digital media. Programmatic media buying allows advertisers to target specific audiences with precision.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox.

Ad network 98

Ad network Conversion CPC CPM 98