Ad Inventory Ad Targeting Audience Cookies 
VideoWeek
APRIL 29, 2024
Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.
Digiday
SEPTEMBER 27, 2022
Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl.
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YieldBird
JUNE 14, 2023
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.
YieldBird
JUNE 14, 2023
Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.
Brid.tv
OCTOBER 7, 2022
However, if there is no upper limit imposed, you should still be careful about the number of ads you serve. Namely, since mid-rolls interrupt the viewing experience quite a bit, too many of them can drive your audience away. Keep in mind that ad calls don’t always equal ad serving, so not all your viewers will see all the ads.
Monetize More
JUNE 22, 2022
Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. How will you benefit from this interstitial ad network? combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies.
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