Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). The platform opens the site’s ad space up to for bidding from relevant demand partners.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Monetize More

JUNE 13, 2023

Digital advertising platforms, for instance, offer more cost-effective options, enabling companies to allocate funds to targeted online campaigns at the expense of traditional advertising channels. This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Ad Exchange Demand Side Platform Ad Space 52

Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

Ad network 52

Ad network Ad Exchange Impressions Demand Side Platform 52

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. User-friendly interface for properly creating, managing, and optimizing ad campaigns.

Demand Side Platform 59

Demand Side Platform Ad Exchange Ad Space Impressions 59

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Automatad Inc.

NOVEMBER 23, 2023

Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. With an SSP, you can show various engaging ad formats to your visitors and monetize your websites and apps. Assist advertisers in reaching target audiences efficiently.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

MNTN

AUGUST 5, 2024

In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Brid.tv

AUGUST 19, 2022

There are several reasons we can think of: They Will Bring You Revenue — Adding any kind of advertisement to your website will bring you extra income. Advertisers need to pay for the ad inventory their promotional content takes up, and you, the publisher, will be charging for that inventory. Explore Ad Analytics.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. Monetize your video ad inventory with a reliable video ad provider.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Monetize More

APRIL 19, 2023

Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Third-Party Audits: Engage third-party auditors to verify ad performance.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Single Grain

MAY 31, 2023

Related Content: Spotify Ads 101: How to Run Successful Audio and Video Ads Cost-Effective Ad Targeting Artificial intelligence algorithms play a pivotal role in helping businesses target their ads more efficiently by reducing wasted ad spend and improving the overall marketing campaign performance.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Monetize More

MAY 31, 2023

CPC is similar to RPM in that you’re paid based on clicks, but the amount you earn per click can vary depending on the competition for the ad space. Another advantage of using high RPM ad networks is their level of support and guidance.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Their increase in popularity is likely due to two main factors.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Clearcode

AUGUST 8, 2023

Homomorphic encryption allows DSPs to perform computations on encrypted data without decrypting it, thereby securing data while still making it usable for ad targeting. By adopting differential privacy, federated learning, and homomorphic encryption , SSPs can effectively protect user data while optimizing ad placements.

Ad Server 52

Ad Server Ad Exchange Ad network Demand Side Platform 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. With the influx of traffic, comes the need to boost ad revenue.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also run call-only ads, and shopping ads.

Ad network 98

Ad network Conversion CPC CPM 98

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 125

Advertising Marketing Ad Exchange Retail 125