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Ad Exchange: What Is It & How Does It Work?

MNTN

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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After the Ruling: Can Publishers Thrive Through Google’s Ad Tech Breakup?

Ad Monsters

A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. For publishers and independent ad tech, the decision is both validating and unsettling. Google bundling its ad server with its SSP made it nearly impossible for rival ad servers to compete.

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5 Signs You Should Invest In Ad Exchange

Monetize More

Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Google Ad Exchange. #1

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DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. What is an Ad Exchange? An ad exchange is a marketplace of ad impressions.

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How To Design and Build an SSP and an Ad Exchange

Clearcode

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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US vs. Google, round 2: Government targets digital ad business

Martech

The DOJ and 17 state attorneys general say that by tying its tools for publishers and advertisers together, those products let the company dominate the digital advertising market. Market share is the first thing courts consider when determining if a monopoly exists. The United Kingdom today said it is anti-competitive behavior.

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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

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