Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Ad Exchange Ad Tech Non-Profit ROI 52

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

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Impressions Communications Manufacturing Ad Targeting 52

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? When that happens then all the ads get called. Now, the malware is loading ad impressions in the background. Is this a fundamental problem with ad verification or is this something that can be dealt with?

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Impressions Ad Exchange Ad Tech Advertising 76

VideoWeek

JULY 8, 2022

The campaign was managed by Publicis, transacted through the Index Exchange SSP and carried in the Spanish digital newspaper El Confidencial. The test used Zeotap’s ID+ identifier and achieved more than 72,000 impressions, demonstrating “the technical feasibility of an environment without third-party cookies,” according to Samsung.

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Ad Tech eCommerce Media Agency 98

VideoWeek

MAY 5, 2023

The data also highlighted buyers’ appetite for a multi-currency future when it comes to unified measurement, with 81 percent of TV and video buyers saying they want two or more unified currencies for impression measurement. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

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Advertising Ad Tech Video Ads Machine Learning 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

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Advertising Ad Space Impressions Healthcare 52