Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.

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Manufacturing Ad Exchange Ad Tech Retail 64

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Video Ads Ad Exchange Advertising Ad network 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. What’s The Difference Between Programmatic And Display Ads?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Let’s start with the header bidding definition.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Digiday

APRIL 10, 2023

People’s expectations of the ad tech vendor have shifted, and they’re now more likely to expect the worst and hope for the best. Where those concerns originate from is The Trade Desk’s efforts to consolidate its buying power into fewer but better paths to programmatic inventory. If it can’t then that path gets deprioritized.

Advertising 68

Advertising Ad Tech Ad Exchange Ad Inventory 68

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. And the more effective it is, the higher your income gets. In programmatic, it works like this. SmartHub's Features Have No Limits!

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

YieldBird

AUGUST 23, 2023

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem.

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Header Bidding Advertising Ad Exchange Impressions 52

YieldBird

APRIL 12, 2023

To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels. Unlock more knowledge about programmatic advertising, optimization strategies, and more by visiting our blog. LET’S GET IN TOUCH!

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CPM CPA Ad Exchange Advertising 98

Smart-Hub

OCTOBER 16, 2023

“It was fascinating to witness the ongoing evolution of our industry, not only engaging with our existing partners but also sharing our insights with those who are keen to explore the intricacies of programmatic business. Let’s delve into the event’s highlights and the most engaging topics of conversation.

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Retail Ad Exchange Cookies Fashion 64

Smart-Hub

JANUARY 30, 2024

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies in advertising usually imply using false arguments and addressing customers’ emotions to persuade them to make a purchase. SmartHub's Features Have No Limits!

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Ad Exchange GDPR Banner Advertising 46

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Smart-Hub

JULY 3, 2023

In an era of unprecedented technological advancements, the landscape of advertising has undergone a remarkable transformation. Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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Ad Server Advertising Ad Tech Agency 69

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? SmartHub's Features Have No Limits!

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. That way, you will be able to monetize content and get ahead of the competition. That way, you will be able to monetize content and get ahead of the competition. Table of Contents. PubMatic 7.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Smart-Hub

OCTOBER 18, 2022

In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. In this model supply partners consistently offer ad impressions for sale, each time lowering the price threshold — until the impression gets sold. and Prebid Server?

Header Bidding 40

Header Bidding Ad Exchange Ad Tech Impressions 40

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. What is Ad Ops? Optimize Ad Performance.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid is a core technology thanks to which header-bidding auctions are getting enabled. Let’s say there is a platform that sells advertising space.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Smart-Hub

JANUARY 13, 2023

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. You may feel safe with such a platform, as all tech maintenance responsibility falls to the White Label partner. White Label is a business practice for large companies and start-ups.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. “And I think they’ve learned over time that if you write something about The Trade Desk, you get clicks.” Or are they?

Header Bidding 52

Header Bidding Demand Side Platform Ad Tech Agency 52

VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. billion.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Monetize More

JANUARY 20, 2023

The advertising industry is currently facing one of its toughest challenges in recent years, with ad revenue plummeting to its lowest levels in the last five years. This spooky situation has raised serious concerns among ad-tech industry experts, and publishers are scrambling to find ways to stay afloat in this AdOps Recession.

Native Advertising 52

Native Advertising Audience Advertising Ad Tech 52

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, we can increasingly come across the concept of ad fraud. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. The “low–tech” ad serving technology creates a lack of visibility for the publisher. Step 2: Ad Server Analysis. Ad server CPM/Rate. Start/end date.

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Header Bidding Ad Server CPM Fill rate 52

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. And the addition of video ads will add a big supply of premium inventory to Uber’s catalogue.

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Video Ads Retail Media Ad Tech 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

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Smart-Hub

AUGUST 2, 2022

Once a company has customized the product with its brand’s feel and look, it can start selling the product as its own revenue and share the commission with the service provider or technology. Moreover, some companies allow you to outstaff, fully support and effectively develop advertising campaigns.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

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Agency Media Click Through Rate Retail 50