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VideoWeek
JANUARY 26, 2023
The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.
Automatad Inc.
NOVEMBER 23, 2023
This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. What is AdTech? form the adtech ecosystem.
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VideoWeek
SEPTEMBER 22, 2022
Citing the internet’s 2-4 percent contribution to global carbon emissions, IAB Europe said the committee will create standards designed to scale back the environmental impact of the digital advertising industry. The rising tide of sustainability standards. The UK programme was rolled out globally at this year’s Cannes Lions.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. They often do not pay attention to them.
VideoWeek
JUNE 16, 2023
We are joining forces to promote the value of independent streamers, and to work hand-in-hand with platforms, advertisers, and regulatory bodies to ensure that we have a healthy ecosystem that benefits everyone, not just the few.” Within Uber Eats, ads will run after customers place orders, up until their order arrives.
VideoWeek
FEBRUARY 23, 2024
Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek.
VideoWeek
JUNE 2, 2023
In this week’s Week in Review: Barb chart’s a fall in UK SVOD subs, IPG looks at quantum computing’s use cases in advertising, and Twitter’s content moderation chief steps down. percent in Q1 2023, according to UK measurement body Barb, down from 19.42 million) fell 1.7 million in Q4 2022.
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