YieldBird

AUGUST 23, 2023

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem.

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

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Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

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NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

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Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. What is Ad Ops?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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More About Advertising

MARCH 22, 2017

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX).

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Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

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Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

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Brid.tv

DECEMBER 21, 2022

Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. .

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Smart-Hub

AUGUST 2, 2022

Moreover, some companies allow you to outstaff, fully support and effectively develop advertising campaigns. Online advertising operations will significantly strengthen your internal team’s capabilities while you focus on making strategic decisions. What do you need to know about advertising operations? Campaign traffic.

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Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. SmartHub's Features Have No Limits!

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

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Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

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Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. But what is B2B programmatic advertising?

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). This includes details about their ad space, audience, and targeting options.

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YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). This includes details about their ad space, audience, and targeting options.

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Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. However, this variable is known to be a bad predictor of what an ad impression is worth.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. These networks do the work for you.

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Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

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Monetize More

NOVEMBER 22, 2022

Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. Thankfully, organizations like the Interactive Advertising Bureau (IAB) exist that use their resources to improve and implement standards for the good of the online advertising industry. Introduction. What is ads.txt?

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Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). As a result, they should see a higher ad-fill rate and eCPM than if they were using Google Ad Exchange alone.

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Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

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