Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Martech

APRIL 17, 2025

Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade.

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Ad Monsters

APRIL 28, 2025

When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the ad tech industry already knew. So, what’s the big story now?

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Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. vs Prebid Server: Which Option Delivers the Most Ad Revenue? An Overview of Prebid What Is Prebid?

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MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

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Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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MNTN

JANUARY 22, 2025

Expanded Advertiser Access By integrating with multiple demand sources, including ad networks , ad exchanges , and DSPs, SSPs expose publishers to a wider range of advertisers. Real-Time Bidding (RTB) Interface : Most SSPs support RTB, enabling ad inventory to be sold through live, automated auctions.

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Paleo AdTech

SEPTEMBER 3, 2024

Daily frustration led to innovation, years later: “The concept of Right Media came out of DoubleClick’s unwillingness to invest in an ad server and a media business that was focused on meeting direct-response goals,” Ramsey says. ” Meaning: the ad server (called Manage) optimized inventory against a set price.

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Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. Once the bids are received, they are sent to the ad server for the second auction round.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The HTML player serves the video ad to the user.

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VideoWeek

JANUARY 26, 2023

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. I predict the market will begin to improve prior to Q1 2024. Publishers are the biggest victims. Maybe both?

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). It’s just that whatever opinion they had about Google’s practices was long overridden by the realities of being a marketer.

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Relevant-Digital

APRIL 25, 2025

federal court issued a landmark ruling: Google was found guilty of illegally monopolising two key digital advertising technology markets the publisher ad server product, Google Ad Manager (previously DoubleClick for Publishers), and its supply-side platform, Google Ad Exchange. In April 2025, a U.S.

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Martech

AUGUST 18, 2021

Do you know where your ad is going? Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect. AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Do you know where your clicks are coming from?

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Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

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Monetize More

NOVEMBER 28, 2022

So, if you’re thinking about using Google Ad Manager or are simply curious about what it can do, keep reading! The hybridized version of DoubleClick For Publishers & Google Ad Exchange. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. What is Google AdManager?

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Martech Series

NOVEMBER 27, 2022

In addition to this, the company is now able to utilize ADvendio’s connections to ad servers, DSPs and ad exchanges. Marketing Technology News: Horizon Media Selects PubMatic as Exclusive Partner to Provide Advertisers with Data-Driven Advertising at Scale.

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Oko

OCTOBER 20, 2023

Google’s free version of Google Ad Manager dominates the ad server market. Tight integration with Google’s own demand products (AdSense, Ad Exchange and Open Bidding) allows them to offer this powerful product at no cost to most users.

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VideoWeek

JUNE 14, 2023

Google owns a 28 percent market share of global ad revenue, according to Insider Intelligence, making it the world’s dominant digital advertising platform. The company’s ad buying tools, Google Ads and DV360, were also revealed to favour AdX when placing bids. If confirmed, this is illegal.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Google is the owner of one of the largest ad exchanges on the internet known as Google ADX. Yahoo Ad Tech (Formerly Verizon Media).

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Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Event-based impression and click metrics will be abandoned in favor of aggregated reporting. Why we care.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Step 2: Ad Server Analysis. Fill rate %.

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MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

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MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. website owners) to offer ad slots on multiple exchanges at the same time.

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Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns. At the same time, third-party trackers are used not only for marketing. For ad exchange owners, this is crucial as well.

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Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

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MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Every time a user visits a website, the following steps occur in the RTB process: The publisher’s ad server sends a request to an ad exchange.

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