Ad Ops Hero
JANUARY 25, 2021
Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.
Monetize More
JULY 19, 2022
However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.
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Monetize More
NOVEMBER 20, 2022
Your ads are highly viewable (IAB recommends at least 70% viewability). You don’t flood your site with too many ads. Running AdSense hardcoded (not using an ad server). Run your reports and focus on the most important key performance indicators: viewability % and CTR, plus the overall impact on revenue and CPMs.
Brid.tv
JUNE 14, 2023
With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?
Monetize More
NOVEMBER 24, 2022
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.
Brid.tv
JUNE 14, 2023
With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?
Digiday
SEPTEMBER 22, 2022
I had to work with our ad ops to create a dashboard for our CEO. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Like, listen if you want this, here it is.
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