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DECEMBER 28, 2022

Privacy and verification vendors cover things such as consent modals and a variety of other things that verify something on one side of the fence (allowing publishers to verify/test something for advertisers). Normally, a third party is doing this on behalf of the publisher or advertiser. Ad Exchanges. A Few Good DSPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

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JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

NOVEMBER 25, 2022

In other words, our publishers get access to high-quality ad demand from these ad exchanges from a single dashboard. Ad and Header Bidding Analytics. is that it offers both a solution for serving and managing video ads, as well as premium ad demand through its proprietary Marketplace. Google ADX.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

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APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52