Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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Ad network Mobile Ads Header Bidding CPM 66

Monetize More

DECEMBER 28, 2022

Privacy and verification vendors cover things such as consent modals and a variety of other things that verify something on one side of the fence (allowing publishers to verify/test something for advertisers). Normally, a third party is doing this on behalf of the publisher or advertiser. Ad Exchanges. A Few Good DSPs.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 25, 2022

In other words, our publishers get access to high-quality ad demand from these ad exchanges from a single dashboard. Ad and Header Bidding Analytics. is that it offers both a solution for serving and managing video ads, as well as premium ad demand through its proprietary Marketplace. Google ADX.

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Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

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Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time.

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Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

NOVEMBER 29, 2022

This solution comes with some amazing perks, such as a dedicated ad ops team that will help you set up and optimize campaigns. Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements.

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