AdPushup

DECEMBER 4, 2022

Looking for some interesting facts about banner and display advertising? From the history of banner ads to the current state of the industry, this list has it all.So whether you’re a casual observer or a die-hard advertiser, you’re sure to learn something [.].

Display Advertising 98

Display Advertising Banner Advertising Ad Ops 98

Ad Ops Hero

JANUARY 25, 2021

However, this ad format is one of the most promising ad format to drive the traffic to the advertiser page, Federal Trade Commission (FTC) has enforced required guidelines to prevent advertisers following substandard advertising tactics. Why Native Advertising?

Native Advertising 52

Native Advertising Advertising Display Advertising Viewability 52

Monetize More

JANUARY 18, 2023

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

NOVEMBER 25, 2022

is that it offers both a solution for serving and managing video ads, as well as premium ad demand through its proprietary Marketplace. Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. The platform also has ad podding capabilities.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Ad Ops Hero

JANUARY 25, 2021

Advertising Metrics. The display advertising cost is always based on the CPM model. Formula : CPM = Cost of Advertising / (Impressions generated / 1000). There are multiple advertising metrics available in the online display advertising, however, we have covered the most used metrics in this article.

CPC 52

CPC CPL Advertising CPM 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Bidding strategy. Placements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

DECEMBER 28, 2022

Privacy and verification vendors cover things such as consent modals and a variety of other things that verify something on one side of the fence (allowing publishers to verify/test something for advertisers). Normally, a third party is doing this on behalf of the publisher or advertiser. Media Planning & Attribution.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52