Ad Ops Hero

JANUARY 25, 2021

Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Ad server may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Advertising Metrics.

CPC 52

CPC CPL Advertising CPM 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s Branches. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Normally, a third party is doing this on behalf of the publisher or advertiser. Popular Ad Servers (Publisher Side).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

APRIL 13, 2023

If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of display advertising through formats such as banners.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

NOVEMBER 29, 2022

This solution comes with some amazing perks, such as a dedicated ad ops team that will help you set up and optimize campaigns. Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements. Monetization Overview.

Header Bidding 73

Header Bidding Video Ads Affiliates Ad Server 73