Monetize More

DECEMBER 28, 2022

Display Lumascape’s Branches. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Normally, a third party is doing this on behalf of the publisher or advertiser. Related Read : [link]. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

APRIL 13, 2023

If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52