Remove Ad Exchange Remove Ad Ops Remove Display Advertising Remove Fill rate
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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand. A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Google ADX.

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time.