Monetize More

DECEMBER 29, 2022

Buyers value video inventory that is…. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. Brand Context Signals: Signals that contribute to safer and defined inventory.

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Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

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Monetize More

MAY 19, 2023

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. The publisher will end up with no ads serving on his sites.

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Monetize More

NOVEMBER 20, 2022

Your ads are highly viewable (IAB recommends at least 70% viewability). You don’t flood your site with too many ads. Running AdSense hardcoded (not using an ad server). Run your reports and focus on the most important key performance indicators: viewability % and CTR, plus the overall impact on revenue and CPMs.

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Clearcode

AUGUST 13, 2023

An ad network acts as a broker, meaning that it takes care of selling the publishers’ in-app inventory to the advertisers, along with handling the process of matching a publisher’s ad supply with the advertiser’s demand. Apart from the ad network, we’ve also got the ad exchange.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

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InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

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InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

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Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. Price Floor Optimization. Ready to setup your Dynamic Floors and scale your RPMs?

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Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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InMobi

JUNE 5, 2018

They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. What specific websites/apps the ad ran on.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

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Automatad Inc.

JANUARY 23, 2024

It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.

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Monetize More

FEBRUARY 24, 2023

RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement. Publishers should use a combination of these metrics to optimize their ad revenue.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Brid.tv

APRIL 19, 2024

Integration With Ad Networks and Exchanges – Seamless integration with ad networks and ad exchanges enables publishers to consolidate data from multiple sources and get an overview of their ad performance. Boost ad viewability with a sticky, non-intrusive ad unit.

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Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Yahoo Ad Tech (Formerly Verizon Media).

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SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Automatad Inc.

JANUARY 26, 2023

Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. How to do so?

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Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. Build Your Profitable Ad Exchange Business With Us!

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Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. With SmartHub, this task gets simple.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. How programmatic advertising works.

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Ad Monsters

AUGUST 22, 2022

Another thing to remember is that not all ad networks permit this practice. Each ad network and exchange has its own policy. For example, Google Adsense doesn’t approve it, whereas Google Ad Exchange, OpenX, and Rubicon support it. AdSense Policy on Auto-Refreshing Ads.

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Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Ad Exchanges. A Few Good DSPs.

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Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

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Automatad Inc.

OCTOBER 27, 2023

It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize. From there, Adx runs an auction and gets the highest bid from the connected demand partners for the ad inventory.

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Monetize More

OCTOBER 20, 2022

This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for $99!

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Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. However, this variable is known to be a bad predictor of what an ad impression is worth. More ad spend is flowing through the publishers’ marketplace as well.

Header Bidding 52

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Automatad Inc.

NOVEMBER 9, 2023

Unified auction, also called single auction, is an advanced header bidding technology that makes all demand sources (SSPs, DSPs, ad exchanges, etc.) bid at the same time for the ad inventory. This way, publishers always get the highest bid for their ad inventory.

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Monetize More

JANUARY 12, 2023

Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. It pushes RPMs up in every ad request, without manual intervention.

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MobileAds

JANUARY 24, 2021

As an advertiser, what key factors should you look for when choosing an ad server for advertisers? In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges.

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MobileAds

JANUARY 25, 2021

The need for your ad to work with mobile applications and support the MRAID in-app advertising standard or VAST & VPAID standards for video ads. Connected/certified in mobile ad networks and ad exchanges. How Ad Serving Works — Mobile vs. Web Environments. How do they manage discrepancies?

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively. Lack of Transparency.

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InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

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