Ad Exchange, Ad Inventory, Header Bidding and Viewability - AdTech Trends

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Ad Exchange

Ad Inventory

Header Bidding

Viewability

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Server Side Header Bidding & taking the hybrid approach?

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

Header Bidding Ad Server Cookies Ad Inventory

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How to Serve More Ads and Boost Your Revenue

Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. Here are some ways in which you can enable more space for ad placements and, in doing so, boost your revenue.

Header Bidding Banner Ad Inventory Fill rate

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Adweek

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What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding CPM Ad Inventory Click Through Rate

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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

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What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding CPM Ad Inventory Click Through Rate

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How Publishers make 10X more money with Dynamic floors?

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors.

Header Bidding Ad Inventory Impressions Cookies

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. In this guide, we break down everything you need to know about header bidding so you can make an informed decision.

Header Bidding Ad Server Impressions Ad Inventory

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Ad Exchange Price Floors Explained & Optimization Tips

Monetize More

MAY 19, 2023

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. The publisher will end up with no ads serving on his sites.

Ad Exchange CPM Header Bidding Impressions

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What Is Unified Auction? How Is it Different from Header Bidding?

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. What Is Unified Auction?

Header Bidding Ad Server CPM Ad Exchange

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What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange Ad Inventory Ad network Non-Profit

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads Banner Viewability CPM

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What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange Ad Inventory Ad network Non-Profit

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RPM vs CPM

Monetize More

FEBRUARY 24, 2023

RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement. Publishers should use a combination of these metrics to optimize their ad revenue.

CPM

CPM Fill rate Impressions CPC

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. trillion bids a day. Video Platform Features.

Header Bidding Advertising Ad Exchange Video Ads

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Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Great reporting. Wide reach.

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

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What Is Page RPM & 10 Proven Ways to Increase It by 40%

Automatad Inc.

JANUARY 26, 2023

Find the right ad placements and optimize them. Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. How to do so?

Header Bidding CPC Click Through Rate Impressions

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Ad Analytics for Publishers – Actionable Data to Grow Your Business

Brid.tv

APRIL 19, 2024

Integration With Ad Networks and Exchanges – Seamless integration with ad networks and ad exchanges enables publishers to consolidate data from multiple sources and get an overview of their ad performance. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding Click Through Rate Fill rate Viewability

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Best Video Monetization Tips for Publishers

Automatad Inc.

OCTOBER 27, 2023

It increases viewability and, thereby, the CPMs of the video ads. It will make them engage with your videos more, increase the ad viewability, and thereby, the opportunity to serve ads and monetize. You can ask them to implement video header bidding for you. Relevant content Content matters a lot.

Header Bidding Video Ads Fill rate CPM

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The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network Mobile Ads Ad Exchange Fill rate

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. Build Your Profitable Ad Exchange Business With Us!

Advertising Click Through Rate A/B Testing Header Bidding

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5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding Ad Server Video Ads Ad Exchange

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What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing Header Bidding Ad Server Impressions

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising Ad Inventory Machine Learning Ad network

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20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

Ad network Video Ads Header Bidding CPM

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Maximize Your In-App Ad Monetization in 2021

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding Demand Side Platform Click Through Rate Fill rate

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Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Ad Exchanges. A Few Good DSPs.

Ad Server Demand Side Platform Retargeting Ad Tech

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What is programmatic advertising and how to earn from it?

Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

Advertising Ad Exchange Banner Header Bidding

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The Evolution of Programmatic Buying and Selling

MediaFuse

JULY 10, 2017

This type of marketplace offered one-to-one relationships between advertisers and publishers with controlled access to high-quality inventory in a brand-safe setting. One example of this is header bidding on video. Another change that the curated marketplace has embraced is the use of header bidding on video.

Header Bidding Demand Side Platform Ad Server Viewability

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7 ways Publishers make more money with MonetizeMore [Future You Essentials]

Monetize More

FEBRUARY 8, 2023

These are the rumors that have been floating around in AdOps forums and personal chats whenever someone is trying to decide which ad management company they need to be choosing ultimately. Let’s get real here: In the publishers’ marketplace, ad inventory is programmatically bought & sold via automated bidding.

Header Bidding A/B Testing Viewability Ad network

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. In other cases, the transaction occurs through a DSP.

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First-Party Cookies Cookies Header Bidding Ad Tech