InMobi

JANUARY 1, 2018

In China, more people use their mobile devices to watch videos, pay bills, and order services such as taxis, retail, and food than anywhere else in the world, which suggests that China will have a greater say in the global tech industry than we think.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. Forbes ) 87.12

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Key findings. How do we recognize it?…When

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Basically, it takes the guesswork out of bidding for Google Ads.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Martech

APRIL 5, 2022

It also discounts any other interactions the customer may have had before or between the ad click and the final sale. The CMO of a global retail chain wants to understand what paid media channels contribute to the highest-value customers. search ads) to mid- and low-funnel activities (e.g., to support all business types.

Marketing 97

Marketing Machine Learning Conversion Cookies 97