Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. Forbes ) 87.12

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Basically, it takes the guesswork out of bidding for Google Ads.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. It also discounts any other interactions the customer may have had before or between the ad click and the final sale. search ads) to mid- and low-funnel activities (e.g., to support all business types.

Marketing 109

Marketing Machine Learning Conversion Cookies 109