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Five Trends That Will Shape Mobile Adtech in 2018

InMobi

Many of the local and homegrown players, such as Baidu, Alibaba, and Tencent, have thrived, and the tech industry, particularly mobile-related businesses, have accelerated ahead of the U.S. Brace Yourselves for Transparency and Accountability Mobile video, programmatic, and ad fraud have all been hot topics this year.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. Forbes ) 87.12