Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Building a DSP also allows companies to optimize the demand path, avoid exchange bias, occupy niche verticals, and gain new clients with ad fraud detection and other security mechanisms.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We’re leaning in the concept that beauty is really in the eye of the beholder (the user), alongside creating ads based on machine learning Dynamic Content Optimization (DCO) techniques. .

Machine Learning 62

Machine Learning Rich Media Cookies Header Bidding 62

InMobi

JANUARY 1, 2018

Many of the local and homegrown players, such as Baidu, Alibaba, and Tencent, have thrived, and the tech industry, particularly mobile-related businesses, have accelerated ahead of the U.S. Brace Yourselves for Transparency and Accountability Mobile video, programmatic, and ad fraud have all been hot topics this year.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

Ad Tech 52

Ad Tech Audience Agency Media 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. Forbes ) 87.12

Advertising 52

Advertising Finance CPC Brand Awareness 52