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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) The retail industry invests the most money in digital advertising. Forbes ) 87.12

Advertising 52
Advertising Finance CPC Brand Awareness 52
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Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads. Key findings.

Machine Learning 69
Machine Learning Audience Ad Targeting Media 69
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